If you are applying for a job or have already sent in your application for several job openings, then you must have noticed that most employers nowadays require that you send in your resume together with a cover letter. This is to make it easy for them to screen all the candidates by simply browsing through their cover letters.
A cover letter is simply an introduction about yourself – who you are, what you’ve done, your skills, abilities, and experiences. Depending on how you describe yourself and your potential contribution to the company, the hiring manager will be able to judge whether you are the right candidate for the position or not. If it is your first time drafting a cover letter, you will have to put in a lot of effort to stand out.
It is not enough to simply write several simple sentences about your skills and hobbies. You will have to be more professional in your writing and prove to the hiring manager/potential employer that you are the best candidate for the role.
What are Marketing Cover Letters?
A marketing cover letter is a customized job application letter written and sent with an applicant’s resume when applying for a specific marketing job. The cover letter aims to help convince the hiring manager that you are the best fit for the position that you are applying for by highlighting your skills, experiences, and key qualifications that set you apart from other applicants.
Importance of an Efficiently Prepared Marketing Cover Letter
If you are serious about getting a marketing job, you should consider having a well-crafted cover letter to increase your chances of selling yourself to the potential employer in a narrative format and explain to them why you are the ideal candidate for the role.
An effective marketing cover letter will also clarify to the hiring manager that you are highly interested in the marking role that you are applying for. This is because it will show them that you want the job enough to take the time to go the extra mile.
Here are three major reasons why you should consider taking your time to come with a great cover letter:
A cover letter offers a more relevant explanation that your resume
A resume can only do so much when it comes to explaining things like a gap in employment, why you help two jobs at once, or why you are looking for another job. A marketing cover letter offers you an opportunity to elaborate on your story. For instance, you may have left your previous job and are now trying to start a new career path, or you have just recently graduated and are now looking to gain professional work experience.
They help you build a rapport with the employer
Creating a great first impression is very important when you are applying for a marketing job. Your cover letter is just the right tool to do so. With a well-drafted cover letter, you can easily capture the hiring manager’s attention and increase your chances of getting an interview with them.
The help demonstrate your communication skills
Even if you draft a perfect resume, recruiters shouldn’t have to rely on it to measure your communication skills. Between the to-the-point bullets and the third person narrative, there is not much that shows the hiring manager that you have great communication skills and can converse well with others.
Then there is your cover letter, which allows you to write more colloquially and in the first-person narrative. The cover letter is a great sneak peek into how you communicate with others.
How to Write a Cover Letter for a Marketing Job
Your marketing cover letter should have three to four paragraphs and should not exceed one page. The cover letter’s contents should be divided into three main parts:
Step 1: The Introduction
The introduction should state the position that you are applying for and how you came to learn about it. It should also indicate your interest in that position. This part often also contains a brief statement of your skills, experiences, and qualifications.
Step 2: Body
Your cover letter’s body is where you showcase some of the most important qualities that you can offer to the company, related to the specific marketing position you are applying for. As you will be attaching your resume, don’t include too many details in your cover letter. Use your cover letter to showcase other relevant information about your character or background that may not be present in your resume.
Step 3: Conclusion
Your cover letter’s conclusion should summarize your skills, experience and qualification, and interest in the position. This part should also have a call to action, i.e., an invitation to the hiring manager to review your CV and contact you to set up an interview. This part should also inform the hiring manager that you will be following up on the application.
End by thanking the employer for considering your application.
Types of Marketing Jobs and Their Cover Letter Samples
Digital Marketing Manager Job
Digital marketing managers are responsible for planning digital marketing campaigns, including emails, web, social media, and display adverts. They are also responsible for measuring and reporting on the performance of all digital marketing campaigns.
Sample Digital Marketing Manager Cover Letter:
Dear Hiring Manager,
I am more than delighted to be applying for the position of Digital Marketing Manager at CGY company. I have had a great chance to work in the marketing field for quite some time now, and I’m thrilled with the new and upcoming ways in which marketing can successfully reach a wider audience. I strive to always stay at par with every new marketing trend, and I am particularly adept at reaching the younger demographic.
In my current position as a digital marketing manager for ABC Inc. I am the marketing director for our group of dedicated digital marketing specialists. I have introduced various research campaigns that have helped in the search for the best way to direct traffic to the company’s website through digital marketing. I have proposed an intensive social media presence that has included live stream, question and answer sessions, and short videos of successful projects. All these proposals were implemented, and as a result, the company saw an increase of 70% for page visitors over the entire campaign period.
Digital marketing is diverse and ever-changing. I understand that it is important that as a marketing expert, I should always be keen on new techniques and statistical data on ways to reach, convert, and retain customers. I have attended various seminars and forums to that effect and have subscribed to several marketing publications and newsgroups.
Thank you for taking your valuable time to consider my application for the position of Digital Marketing Manager at your organization. I hope to hear from you or your representative soon with regard to my application. I believe that I have great insights to offer to your company. Attached is my resume for your consideration.
Digital Marketing Specialist Job
Digital marketing specialists are tasked with creating and designing as well as delivering various marketing programs geared towards the growth and expansion of an organization’s products and services.
Sample Digital Marketing Specialist Cover Letter:
Dear Mrs. Thomson
As a huge fan of your company, I was thrilled to see the opening for the position of Digital Marketing Specialist advertised on Renews Television on Friday, Jan 1st, XXXX. The chance to work with your company and fulfill this role is an excellent opportunity for me, and I feel that my qualifications and recent work experience make me the best candidate for the role.
My work experience has given me a great opportunity to work with various teams and meet company goals in a timely manner. I understand that you are looking to reach new customers and expand, and I have just the right skills to help you out. As you’ll see in my attached CV, I have recently received an award for Excellence in Digital Marketing, and I feel that with my skills and experience, I can better help your organization excel in this area.
I am thrilled about this great opportunity, and I feel that I can fully support the team and encourage the overall growth of the company. I look forward to hearing more from you about this position and deeply appreciate your consideration.
Marketing Assistant Job
Marketing assistants support the marketing team with the planning, executing, and tracking of marketing programs. They also help in the development of new marketing strategies geared towards the growth and expansion of the business. The key duties and responsibilities of a marketing assistant may include; monitoring campaigns and evaluating results, managing the production of all marketing collaterals, helping with marketing events, and providing the organization with project-specific administrative support.
Marketing Assistant Job Cover Letter Sample
With the knowledge that I obtained and my social media management background, I believe that I would be the ideal candidate for this position. In my most recent role at Vimwoods Limited, I was able to expand their social media presence greatly by creating engaging content for our followers. I also came up with a market expansion program to reach our customer base in Eastern Bay, Downtown, and Uptown, which resulted in a 25% increased market share in the regions.
Please, feel free to contact me anytime of the day at 937-383-286 to discuss this role further. Thank you for your valued time and consideration. I look forward to hearing from you soon with regards to my application.
Marketing Associate Job
Marketing associates help with the planning and execution of all marketing activities of an organization. They support the marketing department to ensure that it continues to operate smoothly.
Marketing associates often carry out the process needed to market products to consumers. They also assist the product development team to design a product that will increase sales.
Sample Marketing Associate Cover Letter
192, Ring Road Drive
New York, NY 2642
Human Resource Manager
Tech Ton Design, Inc.
New York, NY 273
Dear Mr. Okello,
In response to your recent advertisement on your website for the position of Marketing Associate in your company published on Dec 12th 2020, I am forwarding my application letter along with my resume. As you will find in my resume, my qualifications and experiences are appropriately matching what you are looking for in a candidate.
As a marketing associate, I have successfully developed my profound knowledge in the marketing industry. My training in market research really helped me understand the marketing norms. At the same time, my vast knowledge regarding sales and the finance sectors also helped me to execute the best function from my end.
I also have other relevant skills such as computer proficiency, quick problem-solving attitude, excellent communication skills, and also contributed to several avenues for the organization.
I’m looking forward to receiving a positive reply from your side to carry on our in-depth discussion on my skills and experiences. Therefore, please feel free to reach me at 383-339-383 to schedule an interview session.
Marketing Coordinators Job
Marketing coordinators help in; researching to help analyze customer’s behavior, designing and implementing marketing campaigns, and setting up tracking systems to help manage online marketing activities.
Marketing Coordinators Cover Letter Sample
Dear Mr. Paul
After reading about your vacancy for a Marketing Coordinator, I believe that I would be the best addition to your organization, and I am excited to be considered for this position. I have a bachelor’s degree in marketing, and I’m now working towards achieving my master’s degree.
I have vast experience in a business environment, nearly six years. For the past three years, I have worked at ABC Inc. as a team leader, which allowed me to develop the needed managerial and organizational skills. The job description for the position advertised mentions that you are looking for a professional who prioritizes communication and is goal-oriented. I have been incorporating these two elements in my work, and I believe that they are responsible for my success as a marketing coordinator.
In addition to that, I also have experience in implementing the current creative approaches to boost traffic and increase conversion, which is a skill that will I am looking to bring to your organization.
I look forward to the opportunity to meet and discuss with you the position further. I am available to start work immediately. Thank you for your time and consideration.
Marketing Directors Job
Marketing directors oversee a company’s marketing strategy, including the policies, objectives, and initiatives. The marketing directors are tasked with conducting marketing research and developing marketing plans for specific products or services in an organization. They must be able to analyze and understand the marketplace and make the necessary changes to ensure that the organization is at par with the market trends.
Marketing Director Cover Letter Sample
State, Zip Code
Dear, _ [Recipient’s Last Name],
I am sending this application letter with my resume to apply for the Marketing Director position as advertised on your website. After going through the job description keenly, I believe that I am best suited for this position. I am a member of the Regional Organization of Marketing and Advertising Professionals and also a member of the local chamber of commerce.
For the last nine years, I have been a social media manager and a marketing director. I have been able to embrace an extremely tight schedule, and I believe that I can use the skills and abilities to properly manage my time, set my priorities straight, and do whatever it takes to see all my projects sail through.
Since I started working at XYZ company, I have been able to direct the marketing team and have immensely increased the company’s sales. With my research on new marketing trends, customer tastes, and preferences, we were able to push our new products into the market much easier.
I would love the opportunity to meet and discuss more this position with you. Kindly feel free to contact me anytime at 653-973-863 to schedule an interview. I look forward to hearing from you.
Marketing Intern Job
Marketing interns are tasked with various responsibilities, including; performing market analysis and researching the latest market trends, assisting with the daily administrative duties, helping with the planning and hosting of marketing events, and monitoring all social media platforms.
When writing a marketing intern cover letter, you want to show the hiring manager that you can be able to blend with the company’s culture. Do your research and go through the job description keenly to find some of the skills they are looking for before writing the letter. Here is a sample marketing intern cover letter that you can use as a guide:
Marketing Intern Cover Letter Sample
Jan 20th 20XX
Mrs. Beth White
Human Resource Manager
386 Ring Road,
Dear Mrs. White
I came to learn through your website that your company is looking to hire marketing interns. Having previously worked as a marketing assistant, I am confident that I will be able to do what the work demands. Kindly refer to my enclosed resume for further details on this.
I have great insight and analytics into the new market trends that are useful to your organization. I believe that hiring me will not only mean immediate assistance in the position advertised but an eventual long-term one. With my exceptional skills in creating and implementing core digital marketing strategies and sizeable exposure to digital marketing, I will be a great contributor to your company as an intern.
To further expound on this, I will contact you on Feb 2nd, 2021, so that we can arrange a mutually convenient interview time. Until then, please feel free to give me a call.
Marketing Specialist Job
A marketing specialist conduct research on the target audience in local, regional, and national level. They gather information about the competitors, the pricing, and more to help forecast sales of products and services. They also develop marketing campaigns.
Marketing Specialist Cover Letter Sample
6534 Valley Road
Dear Mr. Kevin,
I have recently graduated from Harvard with a marketing degree. While I don’t have any work experience now, my advertising, managing, business, and finance course has provided me with a solid knowledge base for this position. Although I could have obtained some working experience anywhere, I would love to start my career in a field that I have a great passion for – digital marketing specialist. This is why I am so happy to have seen your job listing.
While studying, I participated in a web-based marketing project for an international business, Tesla inc, during which I managed to complete complex web analyses, created digital AdWords, and suggested recommendations that the organization happily implemented. I believe that my creativity ad passion for marketing is what your organization is searching for.
Kindly contact me to set up an interview at 736-3638-3753 if you find my digital marketing education to be what you are looking for.
Thank you for your valued time
Free Marketing Cover Letter Templates
Tips on Preparing a Cover Letter for Marketing Jobs
- Write a fresh cover letter for each job. Make sure to tailor the cover letter to each job that you are applying for. Don’t just draft one and send it to multiple companies.
- Address the letter to the right person. In most cases, you will find the name of the person to whom you are supposed to address the letter. If not included, visit the company’s website or contact them to find that out.
- Craft a great opening line. You want to capture the hiring manager/employer’s attention immediately. Make sure to come up with a great opening line to motivate them to go through your entire cover letter
- Go beyond your resume. One of the common mistakes that most job seekers usually make is to repeat what’s already included in their resume. Do not make this mistake. Think of some of the things that are not included in your resume that can help set you apart from other applicants.
- Don’t think of what the company can do for you. Another mistake that most people make when applying for a job is talking too much about themselves and forgetting to mention what they are looking to offer to the company. The hiring manager would want to know what sets you aside from other applicants. Try to identify the organization’s pain points or problems that they are looking to solve by hiring you and focus on those points.
- Include only relevant experiences. Look at the job description provided for the specific requirements that they are looking for and include them in your cover letter. Make sure to include only experiences that are relevant to the position that you are applying for.
- Use the right format. Download and use our samples to help you format your cover letter properly.’
- Keep the letter short. Don’t include too many details. Only include what is relevant and invite the hiring manager to review your resume.
Frequently Asked Questions
Every company has a marketing department and is always looking for people to market their products and/or services. With the right qualifications, you can be able to get a marketing job in one of them.
Here are some of the things that you should not include in your cover letter;
· Any spelling and grammar mistakes
· Wrong contact person or company name
· Any information that isn’t true or accurate
· Long paragraphs
· Your salary requirements and expectations
· Any comments that are negative about your current/previous job or employer
· Information not related to the position that you are applying for
· Qualifications you don’t have
None! Your cover letter should not have any typo mistakes. You want to show the hiring manager that you are keen on details and that you took the time to review your cover letter before sending it, so make sure that it is free of any errors.
If you are a first-time job-seeker, you are probably having a lot of pressure trying to find a job quickly. And at this stage, the best way to land more interviews and increase your chances of getting one is to take your cover letter more seriously.
Yes, we understand that your resume is also important, but here’s the thing: In a pool fool of candidates, most of your resumes will most probably look the same. Most organizations deal with a massive influx of applicants, so potential employers find that selecting candidates based on virtually indistinguishable resume ends up being cumbersome and inefficient. Instead, they’ll prefer to use your cover letter to gauge your potential for the position that you are applying for.
Therefore, you must take your time to craft a great cover letter, one that will capture the hiring manager’s attention and help set you apart as a strong candidate. In doing so, you will also be increasing your chances of getting an interview and a job in the long run.