A ‘social media marketing manager’ is personnel is a person who is charged with the responsibility of developing, planning, managing, implementing and overseeing an organization’s social media strategies. Many organizations these days employ social media platforms to reach out to their target markets.
To leverage such platforms effectively, they need a dedicated social media marketing manager to handle the stated chores. Prior to filling this form, a professional cover letter has to be drafted. That is the only way that the right tone and language may be used in the process.
What to include in your cover letter?
The following details should never miss in your cover letter as they form the core of the letter. Moreover, they also have a bearing on the success and or failure of your campaign to get the job.
You should always strive to showcase your strongest qualifications. The purpose of this is to set you as farther apart from the other applicants as can possibly be. If possible, highlight the details in a clear and legible way for the reader to clearly identify and see.
Social Media Skills
This forms the core of the letter. At this stage, you ought to prove to the reader or recruitment manager that you indeed possess the relevant social media marketing skills. While at it, tell the recruiter the exact platforms or skills you are well-versed in. Be sure also to draw some relevance to the vacancy at hand.
Relevant Work Experience
Have you ever worked as a social media marketer before? If so, for how long, in which company or which capacity? This is yet again the best place to reveal this piece of information. Obviously, an employer wants to hire the most qualified and experienced expert to fill the vacancy.
Needless to say, you should also place the educational qualifications you possess in the cover letter. Many employers will naturally want to know how educated the applicant is even before considering the experience and the other factors that matter. This again will set you apart from the other applicants.
Passion and Enthusiasm
Lastly, you should also express your passion and enthusiasm for the job. This entails specifying or mentioning those reasons, which in your opinion, make you stand apart from the other applicants. The trick is to let your prospective employer know that you are willing to work even without pay.
Sample Cover Letter (Social Media Marketing Manager)
Your City, State Zip Code
Your Phone Number
City, State Zip Code
Dear Mr. /Ms. Lastname:
I came across a notice of vacancy for the position of ‘Social Media Marketing Manager’ with your organization. I have interacted with computers ever since I was an elementary student.
I later pursued electronic commerce at the college level. Upon graduation, I worked as a volunteer social media officer with a charity organization. My five-year stint at the institution did give me the head start I needed to launch my career in social media marketing.
My unbridled passion for matters engagement and communications further make me better suited for this role. These add to my strong written and spoken communication skills to make me the undisputed candidate for the job.
You have stated that you prefer an applicant who can create pages, initiate marketing campaigns and then execute the same. Well, in my stint at the said charity, I did formulate a couple of marketing campaigns. Thus, I am yet again better suited for the task.
Kindly refer to the enclosed resume for further details regarding my suitability for the role. I shall make a follow-up call within a week to ascertain whether indeed you have received my application or not.
Thank you very much for your time and consideration.
Sample Letter (Word Format)
Email Example (Social Media Marketing Manager)
Dear [Mr. /Mrs. /Ms.] [Manager’s Name],
I draft this application letter in response to the calls for applications you made with regard to the vacant social media marketing position with your organization. I feel appropriately suited for the role owing to my many years of work in this position.
Altogether, I have worked for 3 different companies within a span of 15 years. I started out as a social media marketing officer then transitioned to a manager in the last organization I worked for. These combine with my passion for matters of computer graphics make me feel more qualified than others.
In my last place of work, I designed pages, formulated strategies, and executed plans that altered the fortunes of that organization. This was evidenced by the surge in the number of clients and the attendant higher revenue inflow that ensued.
Yet more added advantage is the fact that I am well-versed in all the leading social media platforms and strategies. You will find me as proficient in Twitter just as I am on Facebook, YouTube, Pinterest, LinkedIn, and Instagram, to name but a few!
Please skim the detailed resume I have attached to get to know more about me. I definitely look up to a call for an interview from you. As a matter of courtesy, I shall make a follow-up phone call within a fortnight.
Many thanks in advance for your time and consideration. I look forward to hearing from you soon…