A cover letter is beneficial when introducing yourself to potential employers and agencies for a real estate job position. It is the first impression that gets you noticed and considered for employment, so it needs to reflect the best version of you. They are a great tool to highlight your strengths and competencies. Candidates who can demonstrate the right skills through a compelling cover letter have an advantage over other candidates. This article discusses how to write a solid cover letter for a real estate agent’s position and provides a sample of this letter.
Five Main Components of a Cover Letter
A cover letter is a professional document that follows a specific format. The essential components of this document are as follows:
The letter should have a header containing your details, like your name and contact details, including your address, valid phone number, and email address.
Write the recipient’s full name, title, and complete address after the heading.
Address your prospective employer(s) as “Dear,” followed by their names. Use the full name of the recipient.
It would be best to introduce yourself formally in a well-written introductory section. You should also mention the position you are applying for.
The main body of the letter
In the body of the letter, highlight your most significant accomplishments by incorporating keywords used in the job advertisement. You should also mention your qualifications and experiences that make you an excellent candidate for the position. This information can be given in three to four sentences. Also, mention how you intend to positively aid the company in the closing paragraph and include a call to action requesting an interview.
Lastly, close the letter by adding a complimentary close and a short PS (postscript) if you wish to.
What to Write?
You must demonstrate that you have all the qualifications they are looking for in a real estate agent. This means using the right keywords and being specific in explaining your accomplishments, qualifications, and experience.
To be successful in your cover letter, ensure to follow the guidelines below:
Introduce yourself and the job position you are applying for
You first need to let the recruiter know who is writing the letter by introducing yourself, the company or the agency, and the position you are applying for. Also, mention where you saw the job advertisement. Write a strong introduction that shows enthusiasm and encourages the reader to continue reading your letter.
Provide qualification and experience details
Providing qualifications and detailed experience is integral to any professional job application. When you highlight what you can offer, they can see how your work experience and educational credentials align with their needs. This is because it reassures the recruiter that they will hire someone who can adequately perform the duties of a real estate agent.
Highlight your key skills
Due to the nature of a real estate agent’s work, there are specific skill categories that most agencies will prioritize. Some of these skills include the following:
- Business skills: Since agents are required to represent the agencies and will typically operate as self-employed individuals, they need to have proper business skills. This includes having financial management and marketing skills, being proficient with cold calling, and meeting clients.
- Interpersonal skills: Agents are required to have a high level of customer service skills. Thus, you must be social and communicate clearly and effectively with potential clients. This is important to connect with and quickly build rapport with the client to close sales.
- Organizational skills: You ought to be able to prioritize tasks, manage time, and handle clients efficiently. This is because, as a real estate agent, you will often be required to manage tight schedules due to dealing with multiple clients simultaneously, so being organized is critical.
- Problem-solving skills: Being able to approach problems with a positive attitude and a willingness to find solutions can be a valuable skill for real estate agents. The ability to think creatively and provide solutions can be particularly valuable in challenging situations.
- Negotiation skills: Real estate agents often need to negotiate with other parties involved in the transaction, such as buyers, sellers, and other agents. Being able to negotiate effectively can help you find win-win solutions for everyone involved.
Quantify your achievements
You should also highlight your most notable accomplishments to show that you are a competent and valuable potential employee. Focus your letter on the accomplishments that can distinguish you from other applicants. This can include your experience in real estate, sales, customer service, or any other field. Ensure to use concrete statistics to illustrate your accomplishments. If a recruiter or hiring manager is looking for a candidate with specific expertise or knowledge, highlight your achievements in those areas to show how you can help them.
Close the letter professionally
The letter should end properly. Start by thanking the recruiter for reviewing your application. Also, let the reader know you look forward to communicating with them again. You can do so by requesting that the potential employer take some action, such as by planning an interview. Express gratitude for being considered for the position by thanking them in advance and indicating that you are ready to proceed with them in finding a solution if you meet in person or suggest a follow-up.
Also, reinforce your competencies, interest, and enthusiasm for working for the specific agency. End the letter in a way that assures the recruiter that you are indeed the right candidate for the position.
Sample of a Real Estate Cover Letter
Real estate agent
123 Hallway Avenue
Salt Lake City, CA 3092
0222 3084 1139
June 12, 2022
33 Parkview Street
Melbourne, CA 3346
Dear Mrs. Clara Hughes,
I am writing to you to express my interest in the position of Realtor Associate at your firm, as advertised on your website.I have been a real estate agent for five years, the last three of which have been here in Salt Lake City. Therefore, I am familiar with the real estate market in this region.
After graduating from the University of British Columbia with a marketing degree, I opted to pursue a career in real estate. I have taken several pre-licensing courses that have allowed me to practice buying and selling property in different states and gain knowledge of property development.In addition, my experience as an agent is extensive—I have five years of experience working closely with clients using proven techniques that help sell properties faster and at profitable prices. As such, I am familiar with the laws and regulations in California.
Last year, the revenue from my portfolio totaled $10 million, a 10% increase from the previous year. I have been averaging an 8% increase in sales in the last three years. I am an excellent negotiator and excel at creating company and customer-friendly sales contracts.
An experience I am proud of is my second year in real estate sales in Sydney, Australia. In that year, I was able to sell ten properties and was even the top salesperson at my firm! This was a great learning experience, as I understood the competition in the sector and the industry’s exponential growth. I would greatly like to be a part of your agency’s upcoming Hamptons Ridge project. It is a commercial real estate project, and I would be suitable for it as I am incredibly experienced with corporate clients.
I am confident of the value I can bring to your team, and I would like to utilize my vast knowledge and skills for your organization. This will also be an excellent opportunity to further my real estate career. I eagerly look forward to hearing from you. I am available for an in-person interview to discuss my application further.
Given below are real estate cover letter templates:
You should note that there are many effective ways to highlight your portfolio and skills. Several tips for writing an effective cover letter have been given below:
Research the company before writing
Researching any prospective employer before applying for a job there is crucial. It gives you an idea of the opportunities that come with the position and the potential employer’s specific needs. This way, you can best market yourself to the specific employer by aligning your letter to their expectations, vision, and values. If you can find the company’s plans, goals, objectives, or projects, mention them in the letter. A well-researched job application is a good indicator of initiative. For example, if a company is launching a new residential project, mention your experience in residential property sales.
Follow the formatting guidelines
Ensure your cover letter is formatted correctly before sending it out to prospective employers. Below are the different formatting guidelines you should use in your cover letter:
- Use a professional font such as Times New Roman, Verdana, Helvetica, or Arial. Avoid creative fonts, which are considered unprofessional and typically not recognized by applicant tracking systems.
- Select a font size that is between 10.5 and 12 points. Fonts that are smaller than that range become illegible and force recruiters to strain, while larger fonts appear unprofessional.
- Set the margins for your cover letter to at least 1 inch to 0.5 inches.
- Use single spacing. This will provide enough space to include all the relevant information. Also, insert blank spaces between the components of your cover letter. That is between the date, recipient’s details, salutation, introduction, body paragraphs, closing, signature, and name.
- Opt to save your file as a PDF or Docx. This is because they are the most preferred file formats for job applications. Also, PDFs are known to be easily compatible, less likely to be modified, and easily read by applicant tracking systems.
- Use a proper name when saving your cover letter. The format for naming your letter is [your name- job title] cover letter.
- Ensure the cover letter does not exceed one page in length. Also, the word count should be between 250 and 400 words.
Carefully proofread the letter
Review the letter for spelling and grammar mistakes. Use the spell check function in MS Word to highlight any mistakes and correct them. For a good cadence in your writing, read the letter aloud as you are editing it.
The real estate agent cover letter is a marketing tool that should be written to persuade potential employers to invite you for an interview. You should use facts and statistics in your letter to explain why you are a suitable candidate for the position and how your talents can benefit the company. A well-written document will signal to potential recruiters that you took the time to research what they are looking for in an employee. It also ensures that you present yourself without sounding pushy or desperate. Describe your experience and credentials in a way that will be appealing to the prospective employer.