A pamphlet is a book without binding or hardcover. It may consist of a single piece of paper that is printed on both sides and folded to form a leaflet or may consist of a few pages which are folded and stapled to form a simple book.
Pamphlets are important in marketing since they are simple and cheap to make and are easily distributed to clients. They are versatile and can be used in a wide range of activities, apart from those that are business-oriented, such as political rallies and campaigns.
Format and sizes of pamphlets
When designing a pamphlet, it is very important to consider the format, layout, and size. The size of the pages that you decide to use will determine what you will include in the pamphlet. When you decide to use bigger pages, it will give you more space to utilize and get creative, but at the same time, it is quite expensive. Below are the different sizes and layouts of pamphlets.
Bi-fold brochure
A bi-fold brochure is made by folding the paper into half, then another half, so that these folds will be parallel to each other. This is achieved by starting from left to right and the open end on the right side of the folded leaflet. You can pack a lot of information on the four panels since they give more space. This type of brochure is very common since it is very versatile and can be used for simple presentations. It can be made with different colored papers.
Double-sided flyer DL
This size is common for making brochures and menus, and it has a perfect size that fits into envelopes. The DL brochures give a perfect for direct mailing advertisements and campaigns. It has dimensions of 210mm by 99mm. A double-sided flyer brochure is simple with modern design, and you can use different images of colors and fonts for a classy leaflet.
6-panel brochure
A tri-fold brochure, when opened or flat, has common dimensions of 8.5 inches by 11 inches or a normal letter format. There are other popular sizes of 8.5 inches by 14 inches and 11 inches by 25.5 inches. When designing a tri-fold leaflet, it is important to consider the fold lines ant the page layout with 3 pages. Tri-fold brochures can be quite challenging to design and are mostly used in print.
Z fold
This is a 3-pannel fold represented by back and forth folds. From the name z- fold, the design entails folding into alternating directions to make the brochure look like ”z”. This leaflet is mostly used when you want to display step by step information.
Using pamphlet templates
Using pamphlet templates is advantageous since it saves the time needed to design one. Templates have universal designs that can blend with your ideas and purpose. They have professional themes with classy layouts, colors, and fonts. They are also made with iconic imagery that is selected from the many photos found on the web and also has beautiful typography designed for different occasions.
There is a wide range of templates ranging from food and drinks, event planning, education, hospitality and tourism, pet care, health care, and many more. Each occasion and event has a uniquely designed template, and you can get them from the web.
Blank Pamphlet Template
Pamphlet Template 02
Pamphlet Template 03
Pamphlet Template 04
Pamphlet Template 05
Pamphlet Template 06
From the information, pamphlets are good ideas to advertise businesses and events since they are simple and cheap to create. They are versatile and can be used on a different occasion, either political or religious, among others.
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