10+ Free Gift Coupon Templates for Anything (Word | PSD | AI)

Coupons are nothing new; they are widely used in all sectors of commerce, including those based on both goods and services. While previously these coupons were particular to retail stores and outlets, they have now spread to other sectors, such as restaurants, movies, clubs, etc. They are used to eliminate excess inventory and for promotions and marketing campaigns. A coupon is an easy way to encourage someone to buy a specific product. A gift coupon template is a perfect way to ensure that you have coupons ready for use in time for Christmas shopping or other events. They are also straightforward to give as gifts. Therefore, customers will typically buy them to gift to their friends or relatives for special occasions such as birthdays, weddings, or holiday presents. Discount coupons are the most common type of coupon. This article will instruct retailers on how to design a polished and professional gift coupon using a template.

Free Gift Coupon Templates

A gift coupon template is a digital document with a design that you can customize to represent your company and the type of offer you want to give your customers. Readers can download free templates from this website for creating different coupons. The templates are easy to customize and will save you time and effort when making gift coupons for different offers. 

Free gift coupon template

Editable gift coupon example

Sample gift coupon format

Downloadable gift coupon template

Printable gift coupon example

Customizable gift coupon sample

Free gift coupon design template

Editable gift coupon PDF

Example of a gift coupon format

Sample gift coupon in Word

Downloadable gift coupon template PDF

Printable gift coupon example Word

Customizable gift coupon sample PDF

Free gift coupon template download

    What are Gift Coupons?

    A gift coupon is a promotional tool used by retailers, sellers, and manufacturers that shows the holder is eligible for a discount on a particular product or when purchasing from a specific retailer or manufacturer. Coupons can be printed or digital and distributed on-site, online, through email, social media, or mobile applications.

    How can they increase your sales?

    Gift coupons are a great way to give someone a gift when you do not know what they want or to let them select a gift of their own choice. Using these coupons attracts more customers and gives them an incentive to buy your products. Examples of such incentives include discounts and special offers. As a result, they are effective marketing tools and consequently boost sales.

    How can this be? When customers buy gift coupons, it is a pre-paid future purchase. In this case, there are two possible outcomes: either the customer can use them and add money to their account to make a purchase, or they may never use the coupon. Regardless of the customer journey, your business is bound to make money.

    However, it is even more beneficial if they use the gift coupon since studies have shown that customers spend more (an estimated $59 more) in the store than the coupon’s value, which leads to more sales. Also, some customers tend to continuously load it to the point where they can use it as a form of payment. Studies have shown that 44% of consumers attribute shopping at new businesses to having a gift coupon, while 8/10 customers are reported to purchase more than one coupon as they are the most requested gifts. All these factors have a significant impact on sales.

    Information on a Gift Coupon

    The complexity of the coupon will vary from case to case and depend on the information you want to include.

    However, each coupon will typically have certain essential elements. A standard coupon will contain the following:


    The title is the name of the voucher or coupon. It can be a ‘Free Holiday Voucher,’ ‘$80 Birthday Voucher,’ or ‘25% Welcome Voucher. The title should be short but communicate enough information about the coupon. To draw your customers in, the title should be in bold font. Words like “free,” “$X,” and “X%” are known to have more pull and effectively communicate what the coupon entails.


    The body contains detailed content and information about the voucher in several lines. It should explain to the customer what the offer is and what they should expect to get from redeeming the coupon. Be specific, as vague explanations may seem insincere and lead to misinterpretations and conflicts with the customers. For example, you can state that the coupon will be used to purchase items A, B, and C.


    Another critical part or component when creating a gift coupon using a template is the terms and conditions section that outlines more information on how the coupon can be redeemed and any other rules, regulations, and limitations (if any) for utilization. A suitable disclaimer should be short. Lengthy disclaimers with endless rules and conditions repel customers. Examples of disclaimers include “valid for in-stock items only”, “not for any prior purchases”, etc.  


    The gift coupon should specify the expiration date. The expiration date shows the redemption period and eligibility criteria for the coupon. Do not include an extended expiration date to prevent customers from saving the coupon for later, which may result in their forgetting about it. A short expiration period encourages them to use the gift coupon at the earliest possible opportunity. For example, you can have a seven-day validity period.

    Related: 30 Free Gift Certificate Templates (Any Purpose) – Editable

    How to Create a Gift Coupon Using a Template?

    You can create your coupon using a template and customize it using different document editing tools. However, as MS Word is a commonly used and accessible tool, the steps below will discuss how to do it in that program as an example. The procedure is as follows:

    Step 01

    Create a new document. Click “File” in MS Word, then click “New.” A pop-up window will appear. Go to the search bar and search “coupon.”

    Step 02

    Choose a template based on your preferences. Several templates will appear, and you can go through the options before settling on a template that befits your business, product, and service. Then click “Create,” and the template will be loaded into your Word file.

    Step 03

    Modify the information on the coupon template. Change the existing information (title and body) to reflect what your offer will entail. Also, modify the font, font size, and color scheme to match your brand or marketing campaign. Use an attractive title that will attract customers and an appropriate font size to make it more visible. In several sentences, write the body section addressing “What is the Coupon for?” and “How to Redeem the Coupon?”

    Step 04

    Add the disclaimer and expiration date. Go to the disclaimer section and write down the applicable terms and conditions of the coupon. Then add an expiration to limit its validity. You can use small, legible fonts to write the disclaimer and expiration date. Then, place the disclaimer and date in a strategic position so that they are not missed by customers and do not interfere with the title and body of the document. 

    Step 05

    Select the design you want. Since most gift coupon templates will come with several pre-installed designs, select the ones that best achieve your objectives of attracting customers. Edit the text as needed.

    Step 06

    Save the template. Your work should now be complete, and you can save the document. Be sure to name your template with keywords related to your sale so it can be easily identified among other documents. Save the document to your computer or an external hard drive. You can also print it and make copies.

    Tip: From a visual perspective, the design must be attractive to the customers. For example, a coupon displayed on a plain white background may seem dull and unappealing to customers, while the same coupon placed on a colorful background may appeal to them. In addition, you should customize the gift coupons as the seasons change to make them appear up-to-date. Finally, including your business’s logo and colors is also a way of making the coupon more attractive.  

    Bottom Line

    There are many gift coupons: some can only be used at a specific store, while others can be used at multiple stores. Every retail company and grocery store has its own rules and restrictions on the use of such coupons and offers. Therefore, as a disclaimer, you should include the relevant terms and conditions in the coupon. A good coupon design will help increase sales and maximize redemption rates. Customers will be drawn to a well-designed coupon while avoiding a vague one. In order to make a coupon appealing to customers, it is advised that you put the necessary time and effort into designing it. Make the coupon unique by using colors that correspond to your brand and your product or service.

    About This Article

    Bill Kenney
    Authored by:
    Graphic Design, Artwork Creation, Promotional Materials, Advertisements, Merchandise Design
    Bill Kenney is a seasoned graphic designer boasting over 8 years of diverse professional experience. His recent endeavors include a year-long engagement with a podcasting company, where he crafted compelling artwork, promotional content, and impactful advertisements. Bill champions the philosophy of simplicity in design, firmly believing that less is often more. This minimalist approach has not only made him an efficient designer but also ensures a harmonious blend of style and substance in his creations.

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