A booklet is a small, thin book with paper covers that can be made easily. The pages are simply stapled together and do not require any proper hard covering. A particular type of information and detail associated with a specific service is provided in it. Usually, the number of pages is less, and their shapes and sizes vary. It can … Read more
A sales letter is direct mail intended to convince customers to buy your products or services. It differs from other sales promotion techniques, such as leaflet distribution and catalog delivery, in that this letter usually sells a single product or product range. The objective of this letter is to show a customer how your product benefits them. When the buyer … Read more
A pamphlet is a book without binding or hardcover. It may consist of a single piece of paper that is printed on both sides and folded to form a leaflet or may consist of a few pages which are folded and stapled to form a simple book. Pamphlets are important in marketing since they are simple and cheap to make … Read more
A flyer is an advertisement on a sheet of paper meant for the wide circulation of information to increase sales. It is usually printed on a single sheet of paper and distributed in public places by handing them out, through the mail, or digitally on social media. They are mainly used to promote events, display new products, inform customers about … Read more
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