A flyer is an advertisement on a sheet of paper meant for the wide circulation of information to increase sales. It is usually printed on a single sheet of paper and distributed in public places by handing them out, through the mail, or digitally on social media. They are mainly used to promote events, display new products, inform customers about a store’s location, showcase special discounts, raise awareness, and attract people to your business.
Also, flyers tend to target specific audiences and guide them to respond in a way that aligns with your business or event, for example, they can be for going to a local concert, signing up for a language class, or contributing to a charity. They are inexpensive compared to other means of advertising and usually help your audience easily connect with you.
Flyer v/s Brochure
A flyer and a brochure tend to be used interchangeably but are two different print materials used for advertisements and increasing sales. A flyer usually entails brief information meant to attract customers, while brochures contain more information to educate and enlighten people about a product, service, or event.
Brochures are printed on thick, high-quality papers, and they consist of multiple pages. They are usually folded into two or three panels. Flyers or pamphlets are single pieces of paper, they have no folds and use thinner paper. Because of these features, they are the most cost-effective marketing tools. Flyers are also called leaflets.
Free Sale Flyer Templates
Creating a Flyer: 4 Stages
The process of creating a leaflet can be divided into four stages which are planning, designing, printing, and distributing.
Step 1: Planning
To achieve a flyer that will fulfill your marketing goals, you must first plan to ensure that you make the right decisions. At this planning stage, ensure that you have the following in mind:
- Choose your marketing strategy: You need to determine the kind of marketing strategy you have and how your sale flyer will benefit your strategy. You need to have a particular defined purpose before you can select the appropriate content and design. If you aim to attract new customers, bring back old customers, or advertise your brand, it should clearly highlight that purpose.
- Select an audience: The second most important thing you must do when planning is to select your audience. You must be aware of the demographics of the people you are targeting when creating your leaflet. This way, you will know the right channel to use for distribution and the type of message or design that will be appealing to them.
Step 2: Designing
Your design process will be simpler once the planning phase is complete. You can effectively design your leaflet to achieve your marketing objectives by following the outline below:
Components of a flyer
First, you must know the essential parts of a leaflet. They include the following:
- Headline: The headline is the flyer’s title that will inform an interested party about the advertisement. The title must be captivating as it usually determines whether the person will read it or not.
- Body: The text in this section explains more and persuades the reader to respond to your promotional material. Depending on your design and creation, you can have a short sentence or a paragraph for this section.
- Call to action: The call to action is about instructing your audience on how they can contact you. You should include the time, contact details, and address in this section so that people can easily reach you. The leaflet loses its purpose if this information is not made clear.
- Photos: The final component of a sale flyer is in the picture section. Photos, images, drawings, and illustrations are vital. The design of your photos must also convey a message to your audience. Therefore, it should be attractive and pleasing and must complement the other components.
Factors to consider while designing
- Selecting the right colors: After determining the flyer’s design, choose the colors. The colors must be striking, promote your brand, and correspond to the product or service you are offering. A factor to consider while choosing the color scheme is that it should be appealing to your intended audience. Advertising materials targeted towards children, for example, would use bright colors like yellow, blue, and red, whereas those for an upscale restaurant would use more subtle colors like grey, white, and black.
- Visual elements: This includes the images you will use and how you will incorporate them into your design to make your flyer more appealing. Ensure that you use pictures of high quality with high resolution. Apart from pictures, a logo is also part of the visual elements. Make sure the logo you use or develop corresponds to your brand, targeted market, or a particular industry.
- Text placement and quantity: How your audience interprets the message will depend on the placement and volume of the text. You must determine where to place your text to ensure you convey the intended message to the audience effectively. Depending on your marketing objective and target audience, you must decide how much text is needed.
Therefore, ensure that the placement and quantity are beneficial to you and complement other elements on the flyer. Always remember that readability is the goal, and it can be affected by several elements, including contrast, text positioning, and background shapes.
- Font selection: The right selection of the type and size of the font for your text is also necessary. Ensure that your font guarantees readability and resonates with your target audience. The font you choose should support your brand and the main message of your promotional materials.
Step 3: Printing
The process of printing comes after it has been designed. You should consider important factors when it is time to print your leaflets.
The main techniques of printing
The first step is to choose the best method for your printing needs. There are two main techniques for printing, and the choice depends on your specific requirements.
- Offset: Depending on what you need, choosing the offset printing method guarantees color quality and accuracy, is cost-effective, especially for large orders, is able to easily match colors, and is cheaper if you do not use colors.
However, the offset method is slower than the digital method. It is significantly more expensive for orders below 200, makes it challenging and costly to fix a mistake once printing starts, and does not deal with low-volume orders.
- Digital: The digital printing method is fast, allows for mistake correction, is affordable for orders below 200, and allows for a test sample before printing the entire batch.
However, the color quality is not as accurate as offset printing; the price per copy for larger orders is expensive; it cannot match colors reliably; and it is limited to the material used for printing.
Printing Tip: Before choosing a printing method, you need to analyze your budget and determine the quantity you need and the colors you want to use. This way, you can easily select the printing method.
If you need a large quantity that needs small text, high color accuracy, and color quality mixes, use offset to keep the text from looking fuzzy. Digital printing is the right choice for small printing projects that are urgent. A reasonable decision based on your needs should always be made after comparing the two printing techniques.
Other elements to consider regarding printing
- Bleed: Bleed is an important factor that you should consider. Extra margins can be added to your design to ensure that no errors occur during the printing and cutting processes. This is especially important if your design fills the entire sheet of paper.
- Paper quality: When creating an appealing advertisement leaflet, paper quality is also important. You can choose between regular and glossy paper, depending on your project. However, the quality of the printing material must be appropriate, as it will determine how your advertisement will appear, how your brand will be perceived, and how the audience will respond.
- File format: The file created for most flyers is usually in RGB (Red, Green, Blue) format. This is a standard for most digital printers. However, printers offer the CMYK (Cyan, Magenta, Yellow, Black) format. Change the color format in your design editor or software before sending the file to the printer to ensure accurate printing.
- Resolution: The last thing you should think about is your image resolution. Your pictures must be high-resolution to ensure good printing results. You will also need to set the quality of your images to at least 300 dpi (dots per inch) in your editing software. This will result in high-quality images after printing.
Step 4: Distributing the flyers
The final stage is distributing the leaflets. You can personally hand them out to people, place them on bulletin boards, or send them to your target audience via mail, email, or social media. Choose an appropriate method of distribution to ensure that they reach your target audience and fulfill your marketing objectives.
- Ensure that the content you include is brief and relevant
- It is best to divide your copy or text into sections that are easy to read and understand.
- Always use bullet points and infographics for easier perusing.
- Once you have created your flyer, ensure that you proofread it before printing it.
- It is best to use high-quality images to showcase your products.
- Use high-quality paper for printing for a professional appearance.
- Ensure that you offer a discount code that your customers can use.
- Always customize your flyer using your brand colors.
When creating a sale flyer, you need to ensure that you make a compelling, appealing, and effective one. They are the most affordable marketing tools with effective results. It will showcase your business or event while attracting new customers. You must prepare a flyer that grabs customers’ attention, promotes your business or event, and directs them to choose your products or services. Using the four steps provided in this article, you can create an effective leaflet for your business and distribute it to your audience via mail, email, social media, or by hand in public to achieve your marketing goals.