A social media manager resume is a document that describes your skills, experience, and qualifications that make you the most ideal candidate for the manager position for a company’s social media.
Your resume should list all of your relevant degrees, employment history, skills, and certifications. When applying for the social media manager position, a well-drafted resume will help you look more professional, knowledgeable, and organized. Whether this is your first time applying for a job or you are just revamping your resume for a new job, it is essential that you perfect it to increase your chances of getting the job.
The guidelines for creating a strong resume for a social media manager are given in this article. We will also help you understand how to customize your resume for each job, including:
- What you should include in your resume
- How to craft a professional-looking resume for a social media manager
- How to present your critical experiences and stand out as the most ideal candidate
- How to choose the right layout and why it matters
- How to increase your chances of getting invited for an interview with the hiring manager
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Customize Your Resume for Each Job Application
When applying for any position, you should always have a resume that is aligned with the job description. It should emphasize your relevant skills and experiences while describing what you can offer the company. Customizing your resume for each company to which you apply will help you get noticed among the other applicants and increase your chances of getting invited for an interview with the hiring manager.
To properly customize your resume for each job application, here are some key things that you should consider:
Focus on the specific position
Before you write your resume, you should focus on the specific position you are applying for. Whether it is a social media manager, executive social media manager, or senior social media manager position, it is crucial that you align your resume to the job description and industry standards. This will ensure that your resume addresses the needs of the job and position that you are applying for.
List relevant skills
Your resume should highlight your relevant skills, experience, and qualifications that make you the most ideal candidate for the job. You should also include any specific skills that the hiring manager requested in the job description.
Job description bullet points
Examine the job description and identify and list all of the key responsibilities, skills, and achievements required for the position.
Correct Way to Format Your SSM Resume
Formatting your resume is the most critical step in creating a professional one. While most applicants may overlook the importance of choosing the right format, this is one of the most important things you should do to ensure that your resume is more appealing to the hiring team. In addition, choosing a format that is clear and easy to read will help the hiring team focus on key items on your resume, such as your skills, experience, and qualifications, which is important, especially when they have hundreds or thousands of resumes to go through within a short period of time.
To properly format your social media manager resume, here are the most important things that you should consider:
Resume title
The first thing you should do is think of a captivating title that will be short, concise, and relevant. While your title can be as long as you like, it should still be readable and understandable to the hiring team.
EXAMPLE
Social Media Manager – XYZ Company
OR
Social Media Specialist – XYZ Company.
Summary or objective
Next, you should put a clear, concise, and job-relevant summary or objective on your resume.
EXAMPLE
- I am interested in learning more about social media for XYZ company and want to use my skills as an expert in social media marketing within XYZ company.
- I am keen to work as a social media manager with XYZ company.
Achievements
The best social media manager’s resume should also include a list of all accomplishments and successes. This will demonstrate to the hiring manager your ability to use your knowledge and skills to enhance the company’s reputation, garner recognition, and increase sales. You may also include awards you have received in school or at previous jobs. These achievements should be relevant to the position that you are applying for.
EXAMPLE
If the position requires experience with the Facebook API, your achievements can include:
I have successfully integrated the Facebook API into _________ business application, so we can use Facebook to target our audience and send them relevant messages.
Education
The next thing that you should put in your resume is your educational background. These will include the name of your school, the degree or certificate you earned, and the year it was awarded. If you have received any online training or have taken any special courses, you should also list them in your resume. This will demonstrate to the hiring manager that you are not just another unexceptional candidate, but rather a complete professional with invaluable skills and knowledge that will significantly advance the business.
Training and courses
Another key item you should include in your social media resume is a list of all the relevant learning and training you have attended. This will show that you have dedicated yourself to furthering your skills, knowledge, and capabilities to improve your performance as a social media manager. This will also highlight how passionate you are about acquiring new skills that will improve your social media skills so you can further serve the company effectively.
Professional experience
Your professional experience should be a combination of relevant personal and work experiences that demonstrate your core competencies and skills that are highly relevant to the position that you are applying for. Include all of your prior employment on the list, with a focus on your most recent positions. These should demonstrate how you successfully applied your skills to achieve the desired results and be pertinent to the position for which you are applying.
EXAMPLE
If the position requires good interpersonal and communication skills, you can include the following in your resume:
I am an imaginative person who excels at developing concepts and finding solutions. I have successfully increased the sales of XYZ company by __________% since I joined it. I have gained _______________ sales leads since I joined XYZ company.
Skills and others
The next thing you should include in your resume is a list of all the technical and soft skills you possess. These should be relevant to the position that you are applying for. You can also include a short statement on how you acquired these skills.
EXAMPLE
I am a perfectionist and work very hard to achieve targets. I have acquired the following skills during my work experience:
How to Write a Resume
Knowing how to write an effective resume will help you create an application that is clear, concise, and readily understandable by the hiring manager. Below is a complete step-by-step guide on how to create an effective and professional resume guaranteed to capture the hiring manager’s attention:
Step 1: Provide your personal information
First, you should provide your personal information in the upper section of your resume. This includes your full name, address, and contact information. You may also include other contact details like email addresses and mobile phone numbers.
Second, you should include a list of all your relevant personal and work experiences in your resume. This will highlight that you have the necessary skills and qualifications for the position that you are applying for. Include previous work experiences in different positions, like being a social media analyst, content creator, technical team member, project manager, or individual contributor. Make sure to describe how each position contributed to your ability to be successful in the present position that you are applying for.
Step 3: Add relevant coursework, certifications, and awards
Next, you should include a list of all relevant coursework, certifications, and awards that you have obtained. These should be pertinent to the job you are applying for and demonstrate that you possess the knowledge and skills necessary to succeed in it.
note
Since there is no BA in social media management, managers will be keen to know about your experience working in SMM. If you have a degree in marketing, communication, or a related field, you can include it in your resume, as it will also highlight that you have the necessary skills to be successful as a social media manager.
Step 4: Put your SMM skills and business outcomes in the same context
Since success in social media is related to business outcomes and objectives, you should put your SMM skills and business outcomes in the same context. This simply means that you should highlight your ability to use your SMM skills to achieve the organizational objectives that you have been assigned. This will show the hiring manager that you are the most ideal candidate, especially if the position requires innovative, creative, and social media savvy employees.
In addition to including your SMM-related experience and skills, you should also include your knowledge about the tools and techniques necessary for successful social media management. This will show the hiring manager that you are familiar with the latest trends in SMM, you are current with the latest tools and techniques, and you have the ability to manage current social media channels effectively.
Step 6: A concise career summary highlighting your specializations
Finally, you should include a brief career summary in your resume. This should include information about your career’s starting point and its progression up to the present. It should also emphasize your areas of expertise, abilities, and strengths in relation to the position you are applying for.
Professional Tips to Follow
You will have the advantage you need to distinguish yourself from other job applicants if you create a professional resume. But how do you create an amazing resume that will capture the hiring manager’s attention and set you apart as the most ideal candidate?
Below are some tips that you should consider when preparing your resume for the social media manager position:
Use strong action verbs
Action verbs are words that describe actions and activities. As a social media manager, you need to promote, market, and advertise your products, services, or business. Since this is your primary role in this position, strong action verbs that show your ability to achieve the required results will help the hiring manager understand how you will perform in this job.
Using action verbs will generate a powerful image of your abilities. They will show how you used your social media management skills to quickly, efficiently, and effectively achieve organizational objectives. Action verbs include “produced,” “generated,” “directed,” “led,” “organized,” “coordinated,” etc.
Create an ATS-friendly resume
As the demand for social media managers increases, more and more job recruiters use automated software to screen and shortlist candidates for job interviews. This is why you need to create a resume that will make it easy for this software to scan your resume.
One way that you can do this is to make sure that:
- Your resume is easily readable and is in PDF
- Your resume is free of images and diagram
- You have included all the relevant keywords included in the job description
Use bullet points
Instead of using the traditional paragraph-by-paragraph format, use bullet points to make it easier for the hiring manager to scan your resume quickly. They convince the hiring manager that your resume is well-structured and organized, increasing the likelihood that they will read it. You can use bullet points to include relevant keywords in each paragraph that summarize your qualifications and skills as they relate to each job objective.
Proofread
It is important to proofread your document thoroughly to make sure that you have not made any errors. Typographical, grammatical, and punctuation errors can quickly ruin the impression the hiring manager will have of your resume. Ideally, you should have someone else proofread your document to ensure it is error-free.
Avoid icons or graphics
Since most organizations use ATS to screen and shortlist candidates for job interviews, it is important to create a document that is easily readable by such software. To do this, make sure to keep your resume free of icons or graphics, as these will only confuse the system.
Do not exceed one page
A well-drafted resume should not exceed one page. Your resume will be most effective when it is concise, well-written, and succinct. In order to accomplish this, you must make sure that your document only contains the information that is absolutely necessary and avoid including any extraneous details that might mislead the hiring manager.
Use metrics to quantify your achievements
Since metrics are important in the social media manager position, it is important to quantify the impact of your achievements so that you can demonstrate the results of your activities. In this case, you can quantify your results by demonstrating when and how you achieved each one. To do this, make sure to include quantifiable data like KPIs (Key Performance Indicators) or benchmarks along with the number of followers or subscribers/month/total views on a page and the number of comments or shares on a post.
Use a visually appealing resume format
Your resume will be competing with hundreds of other resumes in today’s competitive job market. To ensure that your resume stands out from the competition in such a circumstance, take certain steps. One way that you can do this is by using colors and layouts that direct the hiring manager’s attention to the essential parts of your document. Using high-contrast colors such as white or black to highlight or emphasize important sections or achievements, for example, will draw the hiring manager’s attention to these sections.
Conclusion
The position of social media manager has grown in popularity and importance in recent years. As the importance of social media increases, more and more organizations are hiring employees to promote their products, services, or businesses to create more revenue through social media. This has also increased the demand for qualified candidates with the required skills to fill these positions.
To be successful as a candidate for the position of social media manager in this circumstance, you must create a professional resume that effectively communicates your strengths, abilities, and accomplishments. When preparing your resume, it is important to use the right keywords, avoid mistakes, use bullet points, and include relevant metrics so that you will be able to capture the attention of the hiring manager and increase your chances of being invited for an interview. To increase your chances of getting a job interview, make sure your resume is well-written and free of typographical or grammatical errors.
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