While the profession of social media manager has been up and coming, there are still quite a few misconceptions about what this job entails. A social media manager is responsible for managing social media networks and developing social strategies to promote organizations through tweets, posts, photos, shorts, and stories. Within this position, you may do everything from setting up accounts on Facebook and LinkedIn to creating “buy now” buttons for your products on Pinterest. Most, but not all, companies currently have an online presence. This has increased their demand. Consequently, this has also resulted in stiff competition among applicants.
The impact of social media on brand growth, awareness, and customer reachability cannot be overstated. For this reason, companies will be looking for a highly competent candidate, and a cover letter is your opening to demonstrate this. This article will discuss creating a solid cover letter to help you secure your next job.
It points out your interest in a specific job opening, explains that you have the skills required to begin working as a social media manager, and helps to emphasize the value you will bring to any organization. The letter is meant to supplement your resume. By telling a story through your resume and using one well-written cover letter, your future employer will be able to understand your suitability for this position.
A cover letter is ordinarily sent to secure an interview or get shortlisted for further vetting. It is meant to market you using relevant experience and examples, highlighting your skills and combining this information to make a persuasive pitch to the prospective employer. Each cover letter should reflect the specific job position and brand/company you are applying to.
Free Samples
Writing a Social Media Manager Cover Letter
To write a cover letter, you need to take the time to understand your industry and target the job market. This will help guide you with what information to include in it. A strong cover letter should reflect what you bring to the table (in terms of experience, training, and qualifications) and how you can benefit your employer as a social media manager.
You can follow the procedure below to craft a convincing letter:
Use the keywords
Interviewers will be looking for specific keywords. As a result, prospective employers will often scan your cover letter using APS (applicant tracking systems). Therefore, you should highlight the keywords used in the job posting and the qualifications. You can identify these keywords by scanning the words “required” or “desired’ in the job posting. In addition, make sure that the words you use to describe yourself are correctly spelled and correctly used in the category of your industry. The keywords commonly used are social, media, content, leads, SEO, marketing, engagement, communication, data, analytics, outreach, etc.
Choose the right salutation
You will need to select an appropriate title for the recipient you are addressing. You can use different styles, such as Dear Mr./Ms., Dr./Mr. [employer’s name] or any occupational title, such as a doctor, professor, etc., followed by their name. A formal and polite salutation can set the tone for how the recruiter interacts with your letter.
Other alternatives include:
- Dear [Human Resource manager, Hiring manager or Recruiting committee chairperson]
- To whom it may concern
- Dear [Company name] recruiter
- To the [Department name], e.g., [sales team]
However, avoid using generic salutations, as they seem impersonal and lack interest in the position. Think of it this way: if you were the recruiter, would you hire someone who cannot find their potential employer’s name while social media research is part of the job description?
Captivating introduction
Your introduction is crucial to your letter. It is the very first thing that your reader will see and determine whether to continue reading or not. It is also a suitable way of displaying your personality, convincing your readers that you are the right candidate for the job position, and ingratiating yourself with them. A good introduction will hook your readers, making them want to learn more about what you have to offer as a social media manager. Also, keep it brief; a few sentences are enough to write an intriguing introduction.
Place your qualification
Your cover letter is the appropriate place to sell yourself as a social media manager. So, include your qualifications upfront. Your qualifications for this position do not only include your academic qualifications but also your professional experience. Prioritize your qualifications based on relevance to the social media position.
Highlight your social media skills
A social media manager is proficient in using relevant technologies, platforms, and tools to share information with as broad an audience as possible. Additionally, they must be able to identify trends, pinpoint influencers, and keep up with the latest tools to stay ahead of the competition. Therefore, you should highlight your skills in this regard.
Examples of skills include:
EXAMPLE
- Knowledgeable in major social media platforms (Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat, and TikTok)
- Google Analytics
- Social media management software–Zoho, Hootsuite, Buffer, Loomly
- Graphic design
- Conversant with prominent content management systems such as WordPress, Shopify, Wix, Squarespace, etc.
- Video creation and editing
- Excellent communication skills
- General computer skills
- Office Suite (MS), Google Drive
- Sales and marketing software skills (Google AdWords, Marketo)
- Organizational skills
- Time management
- Social etc.
Ensure a balance of technical and soft skills to illustrate a competent employee.
Quantify your achievements
You can include your professional or personal achievements in your cover letter. Achievements are a good metric for determining how you can be a significant asset to the organization other than operating Facebook, Instagram, Twitter, or LinkedIn. It would be best if you quantified your achievements using actual figures. Numbers are the primary performance indicators.
So, use these numbers to illustrate your potential and how you can directly benefit your employer or become an asset to their company. Always provide concrete evidence to support what you write. You can either show actual numbers, percentages, or results for a particular project. Also, make sure that the achievements outlined in your cover letter are relevant and not inflated.
Talk about projects the company is involved in
A social media manager needs to be online constantly and implement a successful strategy for any relevant platforms that may apply. Therefore, you can bring up any projects the company is currently undertaking or has previously done. Then, discuss how you can be a part of implementing the ongoing projects and share individualistic ideas you’d contribute towards these projects. This demonstrates good problem-solving skills, initiative, and self-motivation.
Final call to action
It is imperative to close your letter with a call to action. A good closing statement can help you stand out from the competition. In addition, you can motivate the hiring manager by asking them if they would like to talk further and getting an opportunity to learn more about you. Make sure that you end the social media manager’s cover letter on a positive note, showing interest in the company, job role, and what you offer. Also, let the recipient know that you are available for an interview or intend to follow up on your application. Also, encourage them to reach out if necessary.
template
[Your Full Name]
[Your Address]
[City, State, Zip Code]
[Your Email Address]
[Your Phone Number]
[Today’s Date]
[Hiring Manager’s Full Name]
[Position Title]
[Company Name]
[Company Address]
[City, State, Zip Code]
Dear [Hiring Manager’s Full Name],
I am excited to express my interest in the [Position Title] role at [Company Name], as advertised on [where you found the job posting]. With a [degree or certification] in [Your Degree/Certification] and [number] years of hands-on experience in social media management and digital marketing, I am confident in my ability to contribute to your team’s success.
In my previous role at [Previous Employer], I was responsible for [briefly describe your responsibilities], where I successfully [mention a significant achievement, project, or campaign]. This experience honed my skills in content creation, audience engagement, and analytics, enabling me to increase [specific metric, e.g., followers, engagement rate] by [percentage] within [timeframe].
What excites me about the opportunity at [Company Name] is your innovative approach to [mention what you admire about the company, e.g., marketing, brand building, community engagement]. I am particularly drawn to [mention any specific project, campaign, or aspect of the company], and I am eager to bring my expertise in [specific skills or areas, e.g., content creation, strategy development, platform analytics] to your team.
I pride myself on my ability to stay ahead of social media trends and leverage new platforms and tools to drive brand awareness and customer engagement. I am passionate about creating compelling content that resonates with diverse audiences and aligns with strategic business goals. At [Previous Employer], I [mention any specific initiative or project], which resulted in [mention the outcome, e.g., increased engagement, conversions, brand awareness].
Enclosed is my resume, which provides further details about my professional background and achievements. I am enthusiastic about the possibility of discussing how my creativity, strategic approach, and track record of success in social media marketing can support the goals of [Company Name]. I am available for an interview at your earliest convenience and can be reached at [Your Phone Number] or via email at [Your Email Address].
Thank you for considering my application. I look forward to the opportunity to contribute to the continued success and growth of [Company Name].
Warm regards,
[Your Full Name]
Sample Social Media Manager Cover Letter
Dear Ms. Chen,
I am thrilled to submit my application for the Social Media Manager position at GlamGlow Makeup Co., as advertised on Instagram. With a Bachelor’s degree in Marketing and over 3 years of experience driving successful social media campaigns in the beauty industry, I am excited about the opportunity to contribute to your team’s success by elevating GlamGlow Makeup Co.’s online presence.
At BeautyBlendz, a startup focused on eco-friendly makeup products, I spearheaded a campaign that increased our Instagram following by 150% and engagement rates by 200% within just six months. My strategy centered on crafting authentic and visually captivating content that resonated with our eco-conscious audience, alongside interactive Instagram Stories and live Q&A sessions that fostered a strong community of brand advocates. This experience sharpened my skills in content creation, audience engagement, and leveraging analytics to refine and target our social media efforts effectively.
What excites me most about joining GlamGlow Makeup Co. is your commitment to quality and innovation in the makeup industry, particularly your unique approach to combining skincare with makeup. I am eager to bring my expertise in content creation, strategy development, and community building to promote your groundbreaking products. I am passionate about creating stories that not only showcase the beauty and effectiveness of your products but also align with your brand’s mission to empower and inspire confidence in your clientele.
I pride myself on my ability to stay abreast of the latest beauty trends and social media innovations, using this knowledge to craft campaigns that engage and expand your target audience. For example, I recently collaborated with influencers and beauty bloggers for a series of Instagram takeovers and tutorials that highlighted our product range’s versatility, resulting in a significant uptick in website traffic and direct sales.
Enclosed is my resume, which provides further details about my professional background and achievements. I am enthusiastic about the possibility of discussing how my creativity, strategic insight, and proven track record in social media marketing can support and grow GlamGlow Makeup Co.’s brand. I am available for an interview at your convenience and can be reached at 555-987-6543 or via email at jordan.ellis@email.com.
Thank you for considering my application. I look forward to the opportunity to contribute to GlamGlow Makeup Co.’s journey and help amplify your brand’s voice and vision through innovative social media strategies.
Warm regards,
Jordan Ellis
Analysis
This sample cover letter effectively showcases the applicant’s relevant experience and passion for the role, making it a strong example for candidates in the marketing field. Highlighting specific achievements, such as the significant growth in social media followings and engagement rates, provides concrete evidence of the applicant’s capability to deliver results. The detailed description of strategies employed, including content creation and community engagement initiatives, demonstrates a deep understanding of how to engage target audiences successfully. Furthermore, the letter aligns the applicant’s experience and values with the company’s mission, emphasizing a shared commitment to quality and innovation. This alignment suggests that the applicant is not only capable of performing the job tasks but is also likely to thrive within the company’s culture. The inclusion of successful collaboration with influencers and the impact on website traffic and sales further showcases the applicant’s strategic thinking and ability to leverage trends and partnerships to benefit the company. Overall, the cover letter’s structure, clear articulation of achievements, and alignment with the company’s goals make it an effective and useful sample for aspiring social media managers.
Cover Letter Writing Tips
Below are tips to help you improve the quality of your cover letter:
Show that you’ve researched the company before applying
You should include specific details, such as challenges relating to the specific company you’re applying for. This shows that you’re genuinely interested in the position, the company, and its people, not just wanting to do the job for the money.
Keep it simple and specific
Your cover letter should be brief, to the point, and relevant to the job position you are applying for. Avoid vague and general statements. Instead, make it personal and tell the hiring manager what you can offer. You must follow a precise, logical sequence of information so that the reader can easily find the relevant details regarding your qualifications, experience, skills, and achievements in a logical order.
Proofread
Use good grammar, punctuation, and spelling. Avoid typos and grammatical errors. Also, format your cover letter according to company guidelines for resumes/CVs. Remember, it is a professional document and should be treated as such. Otherwise, it can cost you the job if it is filled with errors and unclear sentences. You can request that a third party review it before submitting it.
Key Takeaways
- A well-written and impressive cover letter can help open doors for you and procure job interviews; on the other hand, if it is poorly written, it will leave a negative impression on anyone who reads it.
- A good cover letter should reflect what you offer as a social media manager and include relevant details about your experience and qualifications.
- Mentioning specific details about the company you’re applying to shows that you are genuinely interested in the position, the company, and its work; this helps increase your chances of getting a job interview.
- Remember, your cover letter should be tailored to the specific job position you are applying for. It should not be a general template you can use on any job application.
- It would be best to make the cover letter brief and direct, typically no longer than a page or two.
- Treat it as a formal document because it is.
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