A fact sheet is a single-paged document that highlights essential details about a company with an aim of helping readers to quickly grasp what the subject brand is all about. It summarizes key information that can be used to fulfill many different purposes, such as marketing and helping new employees settle in. By going through your company’s fact sheet, a reader should effectively understand the essentials that make up your business. From startups, medium-sized companies to industry giants, fact sheet templates are useful for all company sizes.
A well-written fact sheet is clear, concise, precise, crisp, and is visually appealing to emphasize crucial details.
A fact sheet can communicate different types of information, ranging from company awareness content, technical data as recorded over time, product marketing efforts, and statistical evidence, to name a few. Rather than plainly display these facts and figures, a fact sheet uses professional visual aids that are appealing to the eye. These elements, which include charts, images, and graphs, enrich the fact sheet and make it easy to read and internalize.
Why Create a Fact Sheet Template?
A fact sheet template is a flexible corporate document that could change depending on the particular purpose intended. A marketing department may come up with a fact sheet as a marketing tool for the company’s products or services.
The marketers may then use various marketing channels to distribute the document to business allies and potential clients in the hope that they will find it intriguing and reach out. In the same context, sales personnel may choose to make fact sheet templates to drive sales enablement efforts that aim at materializing sales opportunities as they present themselves.
Leaders of a startup enterprise can prepare a template of the fact sheet to introduce themselves to potential investors, showing projections and explaining why the investors should consider doing business with their new company. Some companies use the power of fact sheets to pass information internally, much like how a memorandum works.
Similarly, the executive teams and HR departments can create organizational fact sheets that carry vital messages like expansion plans. Other businesses can choose to use fact sheets to provide the media with publishing material on various press-worthy topics.
Given there are many reasons for preparing a fact sheet template, you can only manage to come up with an effective document if you take your time to narrow down and define its purpose and target audience.
The Benefits of a Fact Sheet
Here are the benefits of using a fact sheet to bolster your corporate communication efforts.
Fact sheets save a lot of time
A fact sheet is basically a summary that captures all crucial information of a particular area of operation. Readers only need to digest one page of information, and this saves a great deal of time. Any time you feel that the information can not fit on a single page, consider narrowing down the motive of your fact sheet to see if you can produce more than one fact sheets that serve different purposes.
Fact sheets are ready to read and digest
A well-crafted fact sheet template is subdivided into concise headings or chapters that are easy to tell apart. It uses bullet points to easily spell out different pieces of information. Additionally, a fact sheet avoids congestion and capitalizes on visual aids such as charts to make the document easy to read. This way, a reader can easily choose to skip the information they already know and concentrate on new pieces of information.
Fact sheets are easy to prepare and produce
Fact sheets are not meant to be fancy-looking pieces of art. They are basic-looking documents that can even be printed in black and white. Nowadays they are even cheaper to produce and update since we are living in a technologically advanced digital era. Sometimes all companies have to do is upload pdf digital formats to their websites and advise the potential readers to download for viewing.
What to Include in a Fact Sheet
When you set out to create a fact sheet template, the task ahead could potentially seem intimidating given the level of professionalism required, and the different types of visual integrations that you are required to bring together to communicate one message. However, the task could be relatively easy if you understand what exactly to include in your document.
Your factsheet should start with a headline that acts as a title and a hook to keep the reader interested. You should also write a paragraph that summarizes key takeaways of the fact sheet. The document should also bear bullet points outlining facts and insights that bolster the primary information. These could be anything from inside information such as the company’s profit statistics to other specific material that set the enterprise apart from competitors, as long as they are rich and weighty.
Furthermore, your fact sheet should feature graphics and visual aspects that improve its readability and help to keep the reader from getting bored. Towards the end of your fact sheet, be sure to come up with a call to action to prompt the reader to react in line with the fact sheet’s intended purpose. If, for example, the fact sheet was a marketing tool, make sure to let the reader know that they can get the product or service by getting in touch. Don’t forget to include sources and attributions that vouch for the facts you wrote earlier on in your document. Finally, tell the reader where to find more detailed information, as the fact sheet serves as a summary of the whole story.
A Look into the Structure of a Fact Sheet
A fact sheet template is made up of different types of elements and principles organized to coherently communicate one message. Here is a deeper look into how you should shape your fact sheet.
Use the inverted pyramid model
Prioritization is key when you are trying to fit different types of information into one page of the paper. Essentially, what you need to do is put across the main message in the first paragraph, followed by the supporting information. To achieve this, use the inverted pyramid model that is widely known across the journalism industry. The model involves organizing information starting with the most important message trickling down to the least important one. By so doing, the reader is more likely to read the main message even if they do not have time to finish going through the whole document.
Hook the reader with a catchy title
You must design your header to capture the main message and leave the reader wanting to dig more into the sheet. A security company looking to market their AI security systems may write the following as a title:
Estates Cut insecurity by 60% after installing AI-enabled CCTVs
Create a rich paragraph to expound the headline
Any reader who is interested in such content would want to discover how these types of CCTVs reduce insecurity by 60%. It is your job to provide this information in the paragraph that follows. See the example below.
The integration of AI in security systems is revolutionizing the security space across the globe. Their components and functionalities secure your home and allow you to stay updated on the security status of your residence, even when you are on the go. 90% of customers send positive feedback claiming that AI-enabled security systems make them feel safer and more confident. Instead of spending a fortune on traditional security mechanisms, you can take your home’s security to the next level while relatively spending less.
Provide supporting information
Now that you have disclosed your main message, it is time to support your claim using statistical evidence and visual aids. The information you provide here should explain why your product is the best and why they should pick you over competitors.
Aim to solve a problem
Most of the people who read your document have a problem that they want to be solved. You should produce your fact sheet template with this in mind, more so if you are making one for marketing purposes.
Use comparison tactics
You may choose to use the power of comparison to provide evidence in support of the reliability of your product. For instance, you can compare industry trends with your sales and reviews to show how consumers choose you over competitors.
Add a call to action
Always leave the reader with a desire to engage with your company further by adding a call to action. Make sure to give them an incentive such as a promise for a discount.
Using a Fact Sheet Template
Fact sheets are tools that reinforce recognition of your brand considerably. As such, you can not afford to come up with a mediocre fact sheet every time you set out to prepare one. For this reason, it is always advisable to use pre-designed templates to prepare your factsheets. Here are some of the advantages associated with templates:
- They foster clarity and customer satisfaction
- They actively save time and money because you do not have to prepare every document from scratch
- Their constant professionalism grabs the attention of the audience and keep them interested
- They increase the efficiency and reliability of your fact sheets
- They reduce workload and facilitate a stress-free working atmosphere
We provide fully customizable templates that will give you an easy time when filling out information. The easily downloadable templates are all visually appealing, professional, and will foster the much-needed aesthetic value of your fact sheet.
Steps on How to Create a Fact Sheet
The following steps will help you to come up with an effective fact sheet:
The Basics of a Functional Fact Sheet
At the very least your fact sheet should consist of a catchy header, a brief description of your company, a footer, and a CTA. Here’s a description of these basics.
- Start with a header: The header you come up with must be appealing and loaded with rich information on a particular topic that will be covered in the entire fact sheet. The reader should be able to easily tell the content of the fact sheet just by looking at the brief title.
- Capture your company’s description: Write your company’s name, what you do, and other essential background information. This information includes industry, number of employees, physical location, a list of products, classification of the company, date when the company came into existence, and what your company stands for. You can also include your logo and slogan to foster brand identity and offer readers a sense of belonging.
- Modify your footer: Write a footer that captures essential contact details like your website, telephone number, and social media handles that correspond to your brand. The footer is a strategic way to pass this information as it is easily visible and prompts the reader to follow you in order to discover more.
- Add a call to action: After all, is said, be keen to include a CTA that falls in line with the specific purpose of the fact sheet template in question. For instance, if you were introducing a new product, ask the reader to contact a certain number to learn more or order.
The Big Picture
As you continue to craft your fact sheet, it helps to maintain a broader view of the company’s overall goal and industry position so that readers can relate better to your culture.
- Mention your vision and mission statement: Go on to show the professionalism and credibility of your brand by adding the vision, mission statements, and culture that defines what the entire company stands for.
- Briefly narrate the story leading to the company’s establishment: To foster more credibility, tell the reader about how the company was founded, being keen to mention the founder and the reason behind their move to start the company.
- Talk about your products and services: Tell the reader what your business sells, why it is a vital product or service, and what makes it stand out over the competition. Visual aids like graphs and comparison charts go a long way towards convincing your readers.
- Define your market fit: What kind of ecosystem do you thrive in? what surrounds your company’s operations? Such are some of the questions to ask yourself when defining the market fit. You can use diagrams to display industry facts and show some of your competition. When defining your target customer, show your understanding of the problem and explain how your product or service is the perfect solution.
- Don’t forget to include a few milestones: Milestones can change a reader’s opinion of your company for the better. You can add an accomplishment such as an award you recently won for providing great services. Other milestones include expansion achievements, funding rounds, and more.
Include specific business insights that will help the reader to find the deeper meaning of your claims. Here are two ways to achieve this:
- Highlight important dates: Highlighting the important events related to your business bolsters your credibility and brings you out as an authority. These could be key dates such as product launch dates, fundraisers, and other revenue-related milestones like quarterly profits.
- Highlight your business metrics: Use data collected over a long span of time to come up with metrics that describe your success and progress as far as your company goals go. These metrics could reflect on various aspects of business such as retention rate. If you are a start-up void of big data, you can find a way to include industry metrics that project your potential.
Identify the type of customers you serve. These could be individual consumers or other businesses. This segment should be strategically organized to clearly indicate the value that you offer your clientele. You can go ahead to use the pictures or logos of well-known customers or organizations you constantly serve.
- Include organizational facts: Leaders and other employees work tirelessly to make your business. Recognize their efforts in the fact sheet template so that the reader can picture you as a big, complete family that they would want to relate to.
- Introduce your team: Mention your key workers, starting with the leadership, executives, and key partners. You can proceed to include their professional profile links, like LinkedIn.
- Showcase your organizational breakdown: Sometimes it is impossible to outline all team members due to the large company size. In such a case, create a quick overview of the departments and a hierarchical chart to show a representation of the whole company setting.
- Harness the power of collaboration: At this juncture, the only task that remains is to distribute the completed fact sheet to your intended audience. Your extent of reach should depend on who you want to view the fact sheet. From sharing on your social media outlets, embedding on your website, to paying for more extensive reach, there are countless ways you can ensure your fact sheet reaches the right people.
Fact Sheet Examples
Do’s of Creating a Fact Sheet
By following these accepted guidelines and considerations, you have a better chance of producing a professional fact sheet that stands out.
- An ideal fact sheet should never exceed a single page
- All information displayed in the fact sheet should be brief, concise and to the point
- An effective fact sheet should include visual appeals in the name of tables, graphs, charts, and bullet points to improve readability.
- All fact sheets should be appealing to the eye and should be easily readable
- You should always include a call to action accompanied by an office contact number, email address and links to social media pages.
Don’ts of Creating a Fact Sheet
Here are common mistakes that people commit while preparing fact sheets
Avoid using a small font
A fact sheet should be written in a readable font so that readers have an easy time going through it. If you think you should use a small font so as to fit more material into the fact sheet, consider narrowing down the topic other than using a small font.
Avoid writing too much information
Choosing the right amount of information to include in the fact sheet can be hard, especially if you have a lot to choose from. Sometimes you may feel the urge to include all available valuable information, but you can’t allow the urge to get the better of you. Instead, only select the information that the specific audience will resonate with, and maintain a sharp eye not to clutter the fact sheet.
Avoid overdoing sources
It goes without saying that including sources adds credibility, but you can not let them overshadow the facts. In this line, list the sources at the end of the fact sheet instead of mixing them with the real content.
Avoid including outdated information
Always work hard to make the details of your fact sheet current. All information including statistics and sources should be up to date. As such, it is advisable to rewrite your fact sheet periodically depending on your industry and purpose.
Keep a focus on your business marketing
The fact sheet doubles up as a marketing strategy, which means that it should be level with other marketing plans. This means tailoring your facts and statistics to match a specific concern of the customers that you are aiming to solve.
Frequently Asked Questions
Fact sheet templates are widely available across many online platforms. We are at the forefront of bringing you some of the best templates for all the common types of factsheets. Our templates will give your fact sheets a reliable, professional touch.
Fact sheets revolutionize the interaction between a business and its clients and other stakeholders. They are beneficial because they are short, easy to read, factual, to the point, cheap to prepare, and save valuable time that can be channeled to other endeavors.
A fact sheet communicates all essential information about a specific topic on one page. On the other hand, a study guide is a chronological condensation of multiple topics into one collection that makes it easier to view and internalize multiple tasks at once. You can easily see what you have already studied and what you need to look at. Another difference between a fact sheet and a study guide is that a fact sheet can only be one page, while the length of a study guide is determined by the material to be covered.