Writing a Membership Letter (Samples and Examples)

Offering membership to loyal customers or continuously active members of a group, organization, or club is common among organizations and clubs. Membership status awards the individual certain privileges and benefits within an organization over other non-members. To award membership, organizations have to review the applications and write a membership offer letter for the aspiring members stating that they are offering them membership in the organization, club, or group. The membership offer letter is an official communication from the organization to the customer, letting them know they have been approved as members of the specified membership program.  

A membership offer letter is a formal letter written by an organization or club to an individual who wishes to enroll in the organization’s membership program and offers them the opportunity to do so. The letter is issued once it has been verified that the applicant has met the organization’s requirements for an individual’s qualification for the membership program. 

Free Sample Letters

Membership Letter Template 01

Membership Letter Template 02

Membership Letter Template 03

Honorary Membership Invitation Letter Sample

Letter of Endorsement for International Membership Sample

Proposal Letter for a New Chem Club Sample

Significance

Enrolling new members in a membership program has its benefits for the organization. First, it helps in fostering loyalty among paying and active customers.

These two aspects then benefit the organization in the following ways:

Continuous earning

The new member is often required to pay a subscription fee that they are commonly required to pay every year. The periodic fees, often annual, charged by customers create a continuous revenue stream for the members. Another benefit of membership programs is that they ensure revenues keep coming even during low seasons, as they know they are eligible for better deals and prices. 

Referrals create more revenue

Enrolled members create promising marketing avenues through referrals. They can share the benefits of using the organization’s or club’s products and services with friends, family members, and colleagues. Referrals from paying members are easier to convert into paying customers or members since they get to hear the benefits of doing so from someone they can relate to. In addition, affiliate programs can be created to incentivize and reward members who bring in new paying customers.   

Types of membership letters

There are different types of memberships an organization can offer to its members. Qualifications for the different membership programs are dependent on the organizational or club guidelines in place.

Below are the three common types of membership letters an organization can offer to its aspiring members:

Gym membership offer letter

This letter informs the potential members that they can be eligible for membership. In addition, this letter should inform the recipient of the critical conditions of membership as well as the perks that they will experience by becoming a patron of your gym.

In addition, gym memberships generally include ongoing payments. Therefore, an offer letter should briefly outline these payments so that the member will not receive any unpleasant surprises when signing their contract.

Club membership offer letter

A club is an association of members with the same interests who want to come together for a common purpose. Clubs will have predefined qualifications that members must fulfill to be considered for the club. A club membership letter will indicate that the applicant’s qualifications, interests, and goals align with the club’s. Examples of clubs are sports club, book clubs, sailing clubs, etc.

Shopping membership offer letter

A shopping membership is offered to paying customers who want better deals and bulk pricing. Shopping memberships can be awarded to retailers or individual customers. A shopping membership offer letter should list the different levels, statuses, or types of shopping membership being offered to the applicant, the membership status the applicant qualifies for based on the shopping points they have accumulated, and the perks (discounts and promos) that come with the shopping membership status/level.

Writing a Membership Offer Letter

Writing this letter is an excellent opportunity to let aspiring members know they are eligible for membership in the organization or club. It also communicates how the individual will benefit from joining the club’s or organization’s membership program.

Below are steps to employ when creating a membership offer for your aspiring applicants:

Header

The first section of the letter is the header. The header should communicate when the letter was written and to whom.

The following items should appear in the header:

• Date: The exact date when the letter was written to offer the applicant membership should be indicated. The day, month, and year should be adequately provided; the US date format is mm-dd-yyyy.
• Write the letter’s subject: Under the member’s name, skip a line and write down the letter’s subject. For example, “Endorsement for membership” or “Appointment as a member of the XYZ Club.”
• Address the member: You should skip a line and formally address the member after the date. Address the member as “Dear Mr/Ms/Mrs” followed by their full name.

Introduction

After the subject line, skip a line and provide a comprehensive and concise introduction. A membership offer letter is a formal letter, so it is advisable to be as direct as possible.

For example, you can mention the following details in the introduction:

• State the reason for writing: Start by notifying the member why you are sending them the letter. For example, if they receive the endorsement because they have applied for the membership program, reiterate if the letter is being sent as an incentive to join the program and state why they are eligible. This could be because they have been customers for a long time, shop regularly at your company, etc.
• Thank them for choosing you:  Also, thank them for choosing to use your products or services and apply for the membership, if that is the case.

Body

The next section is the body of the letter. This section should give the member further insight into the program and the membership status offered.

The body can highlight the following:

• State the benefits of your organization: Start the section on a high note by outlining the benefits the member will be entitled to with their membership status. Indicate as many perks as are available. Note that the member will have to pay a subscription fee, and as such, they will want to feel it is a good investment and that they are getting value for their money. Also, incorporate some of the general selling points of your organization, such as quality assurance and other valuable aspects of the company or club. This includes discounts, better prices, superior priority, better deals, etc
• Write about some offered activities: Next, indicate any support (buying) or recreational activities offered by the organization or club. This includes annual trips, events, conferences, free access to specific sections within the organization, etc.
• Conclude by thanking them once again:  To conclude the body of the letter, thank the member for joining the organization or club. Include a call to action that encourages new members to come to the office to sign membership documents and receive their membership cards or welcome package. Also, provide the member with a point of contact—the person they can contact if they have any questions. 

Conclusion

The membership offer letter has to be signed off like any other formal documentation to finalize the letter. In conclusion, the following items should be provided.

• Signoff: The letter should be finalized with a formal complimentary close like “Yours Sincerely.”
• Name and contact information for your organization:  As the last item, provide the person’s name when awarding the membership. This can be the club chairman, company CEO, managing director, or any other authorized party. In addition, their name and operating capacity should be given. Signatures should be provided for physical letters only.

Analysis

This welcome letter from the Coastal Conservation Club (CCC) is an excellent example of how to effectively onboard new members. It starts with a warm and enthusiastic greeting that personalizes the experience, immediately making the new member feel valued and part of the community. The letter clearly outlines the membership details, including the Member ID and the benefits that come with membership, such as access to exclusive events and projects, which highlight the value of joining the club.

Specific details about upcoming events and initial steps for new members, like the orientation date, dues payment, and profile completion, provide clear directions on how to engage with the club right away. This structured approach helps new members understand what is expected and how to get involved, facilitating a smooth transition into active participation.

Moreover, the letter reinforces the shared commitment to environmental conservation, aligning the member’s interests with the club’s goals, which strengthens the sense of belonging and purpose. Contact information is provided for further inquiries, ensuring open lines of communication. Overall, the letter’s tone, structure, and content are excellently crafted to welcome and engage new members, setting the stage for a positive and active membership experience.

Letter Writing Tips

To enable you to write a membership offer letter that connects with your members, you can use several writing tips.

They include:

• You should keep the letter cheerful and polite. Use a warm tone that shows the organization’s or club’s enthusiasm for having a new member.
• The letter should remain professional throughout. Avoid using colloquial language, even when congratulating them.
• You must give details when explaining why they need the membership and how they tend to benefit from the program. Mention the pluses, conditions, and general organization or club information.
• You should ensure the letter is grammatical or structurally error-free. Let the new member see the level of professionalism of your club or organization.
• Be direct and objective. Avoid straying from the main subject—offering membership—even if the letter presents an excellent opportunity to market the organization or club.

Conclusion

When endorsing or inviting an individual to become an honorary member of an organization or club, it is best to do it formally through a membership offer letter. The letter should inform the new member of their benefits after joining the organization. Having members join an organization is a mutually beneficial initiative since the organization will have a continuous revenue stream and grow its market share through referrals from the members. However, the letter should focus on the new member, communicate that they are eligible for membership, and explain why their enrollment is beneficial. 

About This Article

Authored by:

Megan V.

Award-Winning Resume Writing, Cover Letters, Executive Bios, Public Relations

Megan V. is an acclaimed resume writing professional, celebrated repeatedly as one of the "Top Ten Best Resume Writers in the Bay Area," a title she proudly reclaimed in 2023. Transitioning from her extensive experience owning and steering a public relations agency since 2009, Megan has tailored her writing prowess to cater to individuals seeking standout resumes, compelling cover letters, and detailed executive bios.