28 Brilliant Marketing Email Examples (How to Do it Right)

A marketing email, also known as a marketing flyer or a sales email, is a single-page document intended to promote or advertise a product or service through direct marketing.

Marketing emails are generally targeted at businesses and can be circulated by email, fax, social media platforms, websites, and similar mediums. They can also be handed out to potential and existing customers at trade events. A marketing email is an important document written by a seller to advertise the products. If you are a business person, you would need to know how to write a good marketing email to ensure you reach the intended customer. It is written to potential clients. Marketing emails are a direct marketing campaign that allows a seller to promote products and services to individuals interested in them directly.

The best reason to write marketing emails is to succeed in business, and specifically, in the competitive industry, which you are operating in. Email can help in the development of personal connections with customers. Also, you can wish to communicate the release of new products in the market to your customers.

Benefits of Sending Marketing Emails

By sending marketing emails to the prospective or existing clientele, you will be able to:

Effective communication with customers

Marketing emails can be used to build a personal relationship with current and existing customers, which helps you set yourself apart from competitors, thus helping you generate more sales in the future. By sending your target market personalized emails, you leverage a one-on-one interaction that helps boost sales.

Cut marketing costs and expenses

Compared to other marketing methods such as print media or direct mail campaigns, marketing emails are an inexpensive form of marketing. Sending personalized emails to customers through the post office or via email requires no postage costs, and printing is the only expense incurred. This helps you to reduce marketing costs while still turning leads into dedicated customers.

Improve customer loyalty

Addressing marketing emails to existing customers helps build business relationships and improve customer loyalty. You can personalize promotions, emails, and offers to create an immediate link with the existing customers and increase their connection to your business.

Get the customer informed

Marketing emails allow you to present a lot of information in a simple way that is usually compelling and easy for the customers to understand. The simple format of a marketing emails makes it ideal for explaining the core benefits of a product or service using persuasive language. It is also a cost-effective and efficient method of informing customers about upcoming sales or ongoing promotions on products and services, which helps you increase sales and customer leads through client referrals.

Target your ideal customers

Marketing emails allows you to target specific groups of customers with tailored messages. By sending the emails to the customers who are most likely to need or want your products and services, you can put marketing efforts where they have the highest chance of achieving results. You can also request customer feedback regarding current products and services through emails, thus giving you valuable insights into what needs to be improved to increase profits.

Following are some marketing emails along with their free downloadable templates for you:

If you need to write a sales emails that will entice your customers and persuade them to purchase your products or services, consult this helpful guide on how to write an effective marketing email template:

Write an interesting headline

First, the headline of your sales email needs to be appealing to grab your target audience’s attention and get them to want to read the rest of the marketing email. To achieve this, ensure that your sales email’s headline communicates what the client wants to hear or read about. Prior research of the client’s needs and interests could also help you develop a captivating headline for your marketing email template.

Start with a salutation

Next, use a formal salutation and address the prospect by their last name to demonstrate that you respect them. However, if the customer is a new lead and you probably don’t know their name yet, you could use a general but more personalized salutation.

For example:

Dear Esteemed customer,

Write an interesting opening

A marketing email template that is worth looking at will always begin with a solid and exciting opening. You will want to write an introductory paragraph that is an attention-getter. To achieve this, do not make your message sound generic or vague, but ensure it has a more personalized tone that makes it seem like you are speaking directly to the target audience. To make your message more personalized, demonstrate to your target audience that you understand their needs by describing a challenge they face or finding common ground with them. Alternatively, you could also include references to customer incentives such as an ongoing or upcoming promotion, discounts, offers on products, or include details about the benefits of your products and information about the sales leads. This tactic is meant to entice customers to read the rest of the marketing email template, allowing you to quickly and effectively achieve your marketing campaign goals.

Introduce your business and services

Now that you have the attention of your target audience, it is time to introduce your business and services to the clients. Start by describing who you are and what it is that you want to offer your customers. First, include your business name, then highlight your product or service’s name and mention its benefits to clients. It is also wise to share a few exciting details or features of the product using brief bullet points. This will allow you to provide enough information that could help educate customers about your business and products or services without distracting them from the main point.

Describe your qualifications and experience

After introducing your business and products or services, validate your business by detailing your qualifications and experience in your current area of business. Mention how many years your business has been operational, provide statistics about customer satisfaction, and highlight any industry expertise you have to establish trust with the potential customers. If your business has ever won awards, certifications, or other recognition accolades, you could add these for additional prestige and influence. Keep in mind that customers will most likely believe the potential benefits of your products and services if they feel they have enough proof of your expertise and authority to make recommendations.

Describe your product/services’ benefits

Put the client’s needs into consideration and elaborate on how the client will benefit from making the specific purchase. If, for example, your product or service is trying to solve customer problems such as time and money wastage, poor quality of life, unavailable or out of stock products, or high product shipping fees, you can include details of how they will benefit from buying from your business and achieve their goals. However, while detailing the benefits of purchasing your services or products to clients, be careful not to provide false information or mislead customers with exaggerated and unrealistic expectations.

Include proofs and testimonials

After describing the benefits that your prospects will get from purchasing your products and services, you will need to provide proofs and testimonials to build client trust. If you have any positive customer reviews and ratings, include them in your marketing email. If you have testimonials evidencing past customer satisfaction or product reviews, you can also mention these or attach the evidence in the sales email. Besides, you could also offer customers a “fail-safe” on products, e.g., a money-back guarantee or free trials.

Offer an incentive (make an offer)

Prospective customers are likely to invest more energy learning about a business that is ready to offer them incentives. Forms of incentives that you could offer your target audience may include discounts on products, free or trial services, offers on products, e.g., buy 1 get 1 free, coupons, or any other offer that is valuable to the consumer but does not require a significant time or financial investment on your business. If customers respond to the email and take up your offer, they are more likely to purchase additional services from you, which will help generate more profits.

Develop a sense of urgency

To further entice your consumers, talk about a limited-time offer that is sure to run out soon if the recipient of the sales email does not act quickly. Mentioning this is vital as it will help persuade the consumers to act. However, be clear and straightforward about what you want the recipient of the email to do, and make it easier for them to act. A great way to achieve this is by offering them an incentive such as a gift or simply making an appropriate moral plea. Whereas the target customer may fail to act as expected, developing a sense of urgency in your sales email can indicate what you are capable of, and they will be more receptive to your future offers.

Add a call to action

Lastly, you need to end your email by including a call to action. You can end the email by restating the products or services you are selling, mentioning your offer, and reminding the customers how to claim the available offers.

Include a reward

Offer an incentive to consumers who receive the email and read it to the end, for example, a bonus or a discount to anyone who brings in the email when purchasing your products or services. Focusing a special offer on a selected target audience allows you to finish your sales email strong and leave your readers on a positive note.

Add contact information

Afterward, include your personal/business contact information, including mobile phone number and email address, or provide direct links to your company’s website. In addition, you can invite the customer to attend an upcoming event that is either hosted by you or sponsored by your business to increase customer awareness and avoid confusion.

Add a postscript

Add a postscript to your marketing email to develop a sense of urgency and get them to act immediately or sooner.

For example, include a P.S. that states,

“offer valid while stocks last.”

Given below is a sample-marketing email, which is for a product launch:

Marketing emails should be crafted strategically to communicate the intended message to the target audience and educate them about a business and its products or services accordingly. To make your marketing emails work for you as expected, consider the following tips when crafting the emails:

Keep your email simple

While writing marketing emails, consider keeping your email simple. Avoid using too many colors or graphics as this may distract your readers’ attention or raise their suspicion about the authenticity of the business correspondence.

Use an appropriate tone and language

Before writing your marketing email, think about how you want your customers to perceive your brand and choose an appropriate tone and language that communicates the intended message to your target audience. The email’s tone can range from formal to informal depending on your relationship with the client, but the language should be simple and easy to understand. Also, avoid using jargon and complicated words throughout the email.

Identify your reason for writing the email

The primary purpose of writing a marketing email is to promote a product or a service. However, you can write a marketing email for other reasons, and you must predetermine a specific reason for writing each sales email. This serves as a guide when you are writing the actual document, and it keeps you focused on the primary goal of writing the marketing email. Moreover, it helps you determine the right writing strategy to convince your consumers to take the desired action.

Marketing emails can promote your products/services among potential clients or inform existing customers about new promotions, events, and offers from the business. Marketing emails are a great way of getting clients’ attention, especially when sending information via mail regularly. A marketing email template should strike the right chord with its recipients. It should contain all relevant information about the products or services that a business is offering to clients. An effective marketing email should always provide new information about a business or products and services.