Thank you letters for donation are essential for any organization or individual collecting items or money from the public. They express gratitude for the people contributing to your cause. Thank you letters are a win-win for the charity and the donor. People give money because it makes them feel good, and receiving a thank you letter only extends the emotional experience of giving. This experience motivates them to contribute again which acts as a permanent help for the organization.
Practical thank you letters are authentic and inspiring, rather than impersonal and robotic. Moreover, such letters will build relationships with your contributors, who feel part of your community and want to help further. This article covers how to write thoughtful thank you letters and tips to make donors feel appreciated.
When Should You Send the Note?
The note should be sent as soon as possible, ideally within 24-48 hours after the donation is received. A timely note confirms to the donor that their money was sent successfully and was noticed by your organization.
Therefore, send a thank you within two weeks at the latest, keeping in mind the shipping process for a physical letter. When donors receive a note close to their donation, their initial good feelings continue their contribution.
A delayed thank you also signifies that your organization has many donations to process, and therefore their charity may not be so important. It also risks the possibility that a donor will receive another solicitation letter before a thank you note.
Writnig a Thank You Letter for a Donation
A standard thank you letter for a donation includes an introduction, body, and conclusion section. The letter should not be more than a page long, but it should include enough information to make the donor feel seen and appreciated for their contributions. In addition, the donor should also get a sense of the impact of their donation.
The necessary details for each section are described below:
The introduction addresses the recipient with a salutation like “Dear: ____”. It is essential to use the donor’s name directly in the introduction. This act shows that the letter is personal and not a carbon copy of what every donor receives.
The body of the letter is the section containing the actual content. It is where you will show appreciation for the donor’s contribution and its impact. In the body, you should express your gratitude and maintain a personal tone. It’s also best to add details relevant to the specific donation and paint an inspiring picture of the work your organization will do with the donor’s gift.
Thank the donor
Your body paragraph should start with thanking the donor. You can start with simple statements like “thank you for your support” or “thank you for your generosity” before elaborating on the details of the gift. You can then personalize it to the donor by referencing the amount donated and the day it was obtained.
“We are so grateful to have received your contribution of $20 to Children’s Welfare NGO on December 20th, 2021.”
Tell them the importance of their donation
It is essential that you specifically address where the donor’s money is going. This means you must customize your letters to the amount donated. This ensures the donor that they are not receiving a universal donation letter and makes them feel good about the impact of their gift. The donor should feel like their contribution matters, even if it is small. Consider what services your organization provides for the amount donated. Be sure that it is clear why the service is beneficial or related to your mission.
For example, you can show importance in statements like
“Your generous donation of $250 will provide a blood transfusion for a child undergoing cancer treatment.”
Give them honor
Donors should feel good about themselves after receiving a thank you letter. Focus on how their money will power the organization’s mission rather than what it is doing independently.
For example, you may state,
“your support has led to the construction of a new home for a displaced family,” rather than “our organization has built a new home for a displaced family.”
Tell them the plans for your organization
While you mustn’t directly ask for more donations in a thank you letter, you can fill the donor in on your organization’s plan for the future. After all, the donor has invested in the organization’s success, so it is essential to communicate your plans for future contributions.
“Thanks to generous contributors like you. Our organization plans to plant 100,000 trees in 2022.”
Talk about the benefits your organization got
A letter will feel more personal when the donor can visualize your work with their contributions. Share stories of what your organization has recently achieved with donor money. This act will boost their confidence that their money was spent wisely and help them connect emotionally with your cause.
“Because of the donations our organization has received over this year, we have successfully rebuilt 100 homes in storm-damaged areas.”
In conclusion, you will sign off the letter. The most effective letters are signed by either a ranking member of the organization or a beneficiary rather than the whole organization. Keep in mind that if a beneficiary signs, the letter must be from the individual’s perspective and how they benefited from the donation. Whatever you choose, finish the letter by writing the sender’s name and including a handwritten signature underneath.
Tip: Using ‘thank you multiple times in the letter will be repetitive. There are many phrases you can use to vary your writing while still expressing gratitude.
For example, you may state: “We are very grateful for your recent gift” or “Your generous gift will help us [action taken by your organization].” Reading the letter out loud will help you catch repetitive sections where an alternative should be used.
Thank You Letter Template
Dear [Donors Name],
Thank you for your support and generosity! We are so thankful to have received your contribution of [donation amount] to [name of organization] on [day of donation]. Because of people like you, we can carry out our mission of [organization’s mission] every day. Thanks to your gift [impact]. [Provide a picture, story, or inspiration quote from impact]. Again, we are highly grateful for your support and the positive impact you’ve made on our cause.
[Name and Title]
Sample Thank You Letter
Dear Mrs. Blake,
Thank you so much for your recent donation of $250 on December 15th. Your generosity will provide a child with a life-saving blood transfusion. Because of people like you, our organization can provide free care to children with life-threatening illnesses every day. You are the main driving force behind our mission. Last week, our hospital admitted Sarah, a 7-year-old diagnosed with leukemia. Donors like you ensure children like Sarah will not receive a bill for any treatment received. We cannot express in words how much we appreciate your contribution.
VP Joe Jones
Quick Tips for Writing
The mentioned below practices are best to follow while writing a thank you letter for a donation:
Highlight any ongoing projects
Highlight any ongoing projects in your organization that the donation will help fund, and connect the amount donated to specific work done. Let them know the consequences of their donation. The focus should ultimately be on the impact made by the donor. Therefore, you should use “because of you” more than “our organization.”
Don’t ask for more donation
Thank you notes, and donation solicitation letters should be kept separate. The goal should be to express gratitude to donors without an ulterior motive simply. Therefore, do not advertise events or ask for additional contributions. Of course, you can always send a separate promotional letter later.
Add your genuine signature
The letter shouldn’t sound like a robot created it. Instead, keep it personal by adding a genuine signature, using the donor’s real name, and referencing the donation amount and date. These touches help the recipient feel like they aren’t receiving an auto-generated message. Additionally, add sincerity by using inspirational quotes, stories, and pictures from your organization.
Lengthy thank you letters may bore your donors or take too much effort to read. Instead, a short and sweet note that focuses on an appreciation for the contribution and the impact it will make is most likely to inspire additional donations.
Don’t combine the donation receipt and thank you letter
Donors need donation receipts to reap a tax deduction benefit from their contribution, but this should be sent separately. Otherwise, it seems like the true purpose of the note was to take care of business, not express gratitude.
Reread your letter
With any document, it’s best to reread your writing a few times during the revision process. Reading out loud will help you catch more of your grammatical errors. It will also give you a better sense of how the letter flows and the tone of your writing. Make sure the thank you letter sounds personal and not robotic.
Frequently Asked Questions
To write a thank you letter for generosity, start by addressing the donor by name with a salutation. Next, reference the gift your organization received and how it will be explicitly used to support your cause. Finally, reiterate your gratitude for the work the donor has allowed your organization to complete, and then sign the letter.
After receiving a donation, send the donor a personal letter that addresses them by name. Thank them for their donation, including the amount received and the date it was received. Express the impact their gift will have on the organization. End the letter by honoring the donor’s role in your organization’s work and restarting your gratitude.
To express gratitude, use phrases such as “thank you for” and “we appreciate.” Describe the impact of someone’s generosity and why it is essential for you. No matter how big or small the gift is, express to the donor that you are grateful for their generosity.