How to Write a Business Introduction Letter (Examples)

When a business is expanding, especially in its early stages, the owners would want to reach out to prospects to initiate a business relationship. The most effective way to achieve this would be through a business introduction letter. Introduction letters should be friendly and positive, with the hope of further correspondence. This type of letter is typically sent by new businesses to other business owners within the local area or to potential clients made while networking.

While writing an introduction letter, you should make sure that you create a good first impression for your business. But how does one achieve this? There are several components to include in such a letter. This article will guide you on how to write an effective letter. We have also provided free samples that you can use as a reference and templates that you can customize to meet your specific requirements.

Business Introduction Letter Templates

Business Introduction Letter

Business Introduction Letter

Business Introduction Letter

Business Introduction Letter

Business Introduction Letter

Business Introduction Letter

    Business Introduction Letter

    A letter to introduce your company is a letter written by potential customers, partner businesses, distributors, investors, or other individuals or organizations to describe the products or services they offer, introduce their business, and provide reasons why the recipient might be interested in what the business has to offer. 

    Business introduction letters may be categorized as either business-to-business or business-to-customer:

    Business-to-business letter

    A business-to-business letter is sent when a company writes to another business to introduce its products, services, or intent. The reason behind writing this letter is usually to describe a possible partnership, request investment opportunities, or introduce the type of products and services that a company offers if the company’s specialization is another type of business.

    Business-to-customer letter

    This type of letter is written to a company’s clients. It is used to introduce a sale, new products into the market, discounted services, or to notify a given market of a new company’s arrival.

    Either type of letter has to be written in a formal format, but that does not mean that it should not be friendly. 

    The Importance of Well-Written Business Letter

    The impact of traditional letters is continuously being overlooked by most people due to the growing popularity of electronic communication over the past few years. But such letters are still important in official communication.

    The following are some of the reasons why it is important to write a letter properly:

    • A well-written document with a great sales pitch and introduction on letterhead can build a more personal connection with a prospective client, thus creating a robust business relationship between the client and the business. Such a letter can deliver the message than an email which would probably join a clutter of messages in the client’s inbox.
    • When a letter is properly formatted, it conveys a sense of professionalism to your clients, especially if it is typed and printed on quality paper and folded neatly. Even before the recipient reads the letter’s, this shows them that you took the time to carefully write it, which increases their trust in your brand and the services and goods you provide.
    • A clearly written letter shows that the content is presented in a coherent and logical manner. This means that the message conveyed in the letter is clear and free from doubt to your clients, unlike one that is poorly written.

    Format of Introduction Letter

    The format of a business introduction letter varies depending on your target audience and may take different forms. 

    Consider using the formal letter format, which comprises the following elements:

    • Margins: Any formal letter should have half-inch to 1-inch margins on the top, bottom, and sides. 
    • Line spacing: While writing your letter, consider using single-line spacing. In addition to that, always leave a single space before writing another paragraph to make your work look neat and well presented.
    • Alignment: It is a great idea to use a semi-block format where your contact information and salutation are aligned to the left while others, like the closing statement, are aligned to the right. Equally, you may decide to align all of the text to the left.
    • Font: The font size for the text should be no smaller than 10-point font and no larger than 12.
    • Sender’s details: Optimally, you might want to have a printed company letterhead to portray that your business is legit. However, if you do not have one yet, type your contact information at the topmost part of the letter, including your name, address, and contact information. The address must be included because you do not want the recipient of your letter to have to look up your address before sending a response.
    • The date: Dating the letter is very important because the recipient needs to know when it was written. For this reason, it would be best if you date your letter using the standard United States format. For instance, February 24, 2021
    • Receiver’s address: It is important to include the recipient’s address right below the date so that you have the information readily available for printing out the envelope. Similarly, typing the recipient’s address ensures that the letter is not lost in the office shuffle anytime you are sending it out. While writing the recipient’s address, the first line should be the recipient’s name, followed by the designation, and the company’s name, in that order. The address, city, state, and zip code should appear in the fourth line.
    • The salutation: This is your greeting. It should be professional. It is important that you address your reader by name if you are writing a business-to-business introduction letter. It is worth noting that using a colon (:), not a comma (,) after the salutation denotes it is business correspondence.
    • The body paragraph: Typically, business introduction letters comprise three paragraphs. These are the introductory paragraph- which introduce yourself and your business and provide your reason for writing the letter. The middle paragraph includes the details of your business and the services or products that your business offers. The final paragraph concludes your letter by restating your purpose and providing a call to action. Nevertheless, your letter may take four paragraphs based on the type of information you are providing, but you should stay professional, clear, and concise and quickly convey the letter’s message because time is money.
    • Closing: It is always good to conclude your letter with a formal but friendly and concluding statement. Closing statements such as “Sincerely” or “Thank you” are better options.

    Writing a Business Introduction Letter

    Before you embark on writing your business introduction letter, it is a great idea to prepare an outline of what you want your letter to look like. This way, you will find it quite simple to draft the letter.

    You can follow the following easy steps to help you write a well-drafted business introduction letter for your business:

    Determine the Intent

    Determining the intent of your letter is the first step in writing a good one. If, for instance, you recently launched a new business and you want your consumers to know about your products and services, you can write a business-to-customer letter. If your aim is to establish ties with another business, you can write a business-to-business introduction letter. 

    By identifying the intent of the letter before actually starting to write it, you are better positioned to determine the type of information to include in the letter before sending it, and it also ensures that you have included all the relevant information.

    Research the company or market

    After determining the intent of your letter, the next step should involve researching the company you intend to communicate with, its brand and identity, market, and products or services. Similarly, if you are writing the letter to expand your client base, it is best for you to research popular products or services that compete with your business and how you can provide information that will convince these clients to buy from you instead.

    Researching the company or target market allows you to find out what the target audience wants in terms of tastes and preferences and enables you to write an introduction letter that covers precisely what interests them the most.

    Identify a need

    Once you have done your research on your introduction letter’s target audience, it is easier for you to establish their needs. For instance, if your audience is another business, you might identify that the business has a need for your services. If your target audience is clients, you might find out that they actually need the products your company manufactures. Establishing your target audience’s needs helps you to provide the most relevant information about your business.

    Write a compelling introduction

    After you have conducted your research and identified a need, it is time to write the letter. Begin your letter with a robust opening statement, for example, using your business’s slogan or a remarkable quote. By doing this, you are able to capture the recipient’s attention and interest in wanting to learn more about your business. This ensures that they read your entire letter.

    Include all the relevant information

    Based on your letter’s intent and your target market, provide all the relevant details that are suitable for them. Suppose you are writing a letter to seek a partnership with another business; your relevant details would be the type of products and services you intend to offer in a partnership setting and the partnership parameters.

    If you are writing a letter to launch a new business into the market, you might only include information such as how your products or services will help improve the lives of your clientele.

    Include a call-to-action plan

    Include a call to action right before you end your letter. This means that you should describe how the recipient can contact you or what further actions the recipient may take to get more information about your business. Providing a call to action motivates your recipient to engage with you or to continue communicating with your business.


    Sign off the letter using a closing statement that is professional and conveys positivity after the call to action statement.

    Consider using statements like “warmest wishes,” “best regards,” and “kindest regards,” among others.

    Samples and Examples

    Presented below are some sample letters that you can use to guide you when writing a letter to introduce your business to a client or company.

    Sample 1

    Dear Mr. Kelvin:

    We at “Home and Events Ltd.” would like to take this opportunity to introduce you to our company, which has been involved in home design and event organization for the last 6 years.

    We have experience designing home furniture and organizing different types of events, from weddings and conferences to private parties. All our services are met with great satisfaction among all our clients. The positive feedback that we get is something that we are really proud of. We strive to make all our customers happy and keep them coming back.

    We provide high-quality home furniture and high-quality services at affordable prices. We would like to offer our services at your new restaurant. Our marketing consultant will contact you shortly to provide you with additional information and answer any questions that you may have.

    Please feel free to ask him any questions relating to the offer that you may need further clarification on.

    We are looking forward to working with you.


    John Mitch

    Sales and Marketing Director

    Sample 2

    Hi Pauline: 

    This is Mark Anthony from Silverton, Inc. If you have not had the opportunity to visit our new website lately, we are glad to inform you that we have introduced great products and services that could benefit you.

    Our creative all-in-one studio is located in the Sues Valley. Rather than bring the shoot to your hotel or office, we have opted to buy our own to make it much more convenient for you.

    Models from all over the state are checking in for their shoot at reception and are assigned a room according to their order of arrival. When it is time for them to take photos, they all join our team of professional photographers in a separate room, furnished with state-of-the-art equipment.

    With our all-in-one studios and several rooms, we can accommodate up to 500 models at the same time.

    If this sounds like something you might be interested in, we offer all our managers very generous service fees. So kindly contact us for the details.


    Steve White

    Sales Manager

    Introduction Letter Examples

    Business Introduction Letter Free Template 01

    Business Introduction Letter Free Template 02

    Business Introduction Letter Free Template 03

    Business Introduction Letter Free Template 04

    Business Introduction Letter Free Template 05

    Business Introduction Letter Free Template 06

    Business Introduction Letter Free Template 07

    Business Introduction Letter Free Template 08

    Business Introduction Letter Free Template 09

    Business Introduction Letter Free Template 10

    Business Introduction Letter Free Template 11

    Business Introduction Letter Free Template 12

    Business Introduction Letter Free Template 13

    Business Introduction Letter Free Template 14

    Business Introduction Letter Free Template 15

    Business Introduction Letter Free Template 16

    Business Introduction Letter Free Template 17

    Business Introduction Letter Free Template 18

    Business Introduction Letter Free Template 19

    Business Introduction Letter Free Template 20

      Professional Tips

      Whether you have just started a business or you want to expand your customer base, an introduction letter is necessary whenever you are trying to communicate with your prospects.

      While writing an introduction letter, you might want to consider the following tips and tricks:

      Be informal but not distant

      Although it is important to remain formal since it is an official letter, it is good to use a friendly tone. If you have been in business for some time, you probably realize that business is all about fostering the right kind of relationship with clients and connecting with people. Being friendly makes the recipient more inclined to explore your products or services, and this is certainly good for you and your business.

      Build a connection

      Introduce yourself by mentioning something common, such as stating a business event that you both attended, a mutual friend, or the fact that you legitimately have a service they might be interested in.

      Provide accurate contact details

      You must also provide your contact information. You would not want the recipient to call you, inquire about the details, and establish further contact with your company. Therefore, it is very important that you provide all your contact information accurately.

      Explain what you can do or provide

      The main points of the deal you have in mind should be included in a good letter introducing your company. Recipients want to know how they will benefit from your business. Therefore, explain well in the letter what you intend to do or provide. 

      Be brief and concise

      Time is of great importance to most people, and this includes your target audience. Therefore, your letter should not be unnecessarily long. It would be best if you kept it between 300 and 400 words. To accomplish this, just include the necessary details that you would want the reader to know about your business. Avoid being overly wordy or providing details that obscure your intent.

      Review and proofread

      Before sending your letter, make sure to review it and proofread to check for any typing mistakes, spelling errors, and grammar errors. Additionally, ensure that your recipient’s name is written correctly. Also, the letter should be formatted correctly.

      Sign your letter by hand

      To personalize your letter, you might want to sign it by hand to make a great first impression.

      Frequently Asked Questions

      What is the ideal length for a letter?

      The recipients of a letter to introduce your company are probably busy professionals. They want to quickly read the letter and understand your point right away. For this reason, you should keep your letter to a single- page, using short sentences and short paragraphs. Preferably, it should be 300 to 400 words long.

      Can one send the letter via email?

      Yes. If you have the recipient’s email address, then you can send your introduction letter via email. In any case, emails are a faster means of business correspondence compared to mailing.


      Writing a good letter to introduce your company is a better strategy for forging new connections with your business prospects. They help you introduce yourself to a potential new client, another company, distributors, investors, or other individuals to describe products or services that you offer. Mastering the art of writing a great letter is essential, as it is an effective way you can create and maintain business relationships as your company grows and expands into new territories.

      About This Article

      Jill Newman
      Authored by:
      Business Writing | CPA (Certified Public Accountant), MA in English, BS in Business Administration/Accounting
      Jill Newman is an expert in business writing with a wealth of experience in the field. As a Certified Public Accountant (CPA) in Ohio, she has accumulated over 20 years of accounting expertise. Throughout her career, Jill has worked in various capacities, including public accounting firms, nonprofits, and educational institutions. Alongside her accounting background, she has actively honed her communication skills through her academic pursuits, holding an MA in English. Jill has also gained valuable experience in writing through various writing jobs and teaching roles. Her diverse skill set and passion for effective business communication make her a trusted resource in the field.

      Was this helpful?

      Great! Tell us more about your experience

      Not Up to Par? Help Us Fix It!

      Keep Reading

      Thank You for Your Feedback!

      Your Voice, Our Progress. Your feedback matters a lot to us.