Introduction Emails to New Clients (Examples & Templates)

Part of a great marketing strategy is to introduce your business to various potential clients or customers. Your business may be one of the best in your state- offering great products and services at a competitive price, but if your potential clients and customers don’t know about it, it won’t be easy for your business to sail through. Sending introduction letters to your clients will help them understand your business’s nature and possibly increase conversion.

However, it is not only enough to craft an introduction letter- just like any other business correspondence- and send it via email as convenient as it may seem. You have to know how to use the right tone, polish the letter and convince the clients in a professional tone. Introducing yourself in an email is not necessarily how you may introduce yourself in a phone conversation. With emails, you have to think about the picture you are creating for your business critically.

This article will guide you on how to introduce yourself via email to new clients professionally. We will also be sharing some tips and tricks that you can use to help you increase conversions and paint your business in a more-clear light. Additionally, we will be providing you with free samples and letter templates that you can use to help you craft a great introduction letter, one that will capture the recipient’s attention and increase their chances of working with you.

New Client Introduction Email Template 01

New Client Introduction Email Template 02

New Client Introduction Email Template 03

Email is one of the commonly used forms of communication in the business world. Introductory emails can be defined as messages sent to initiate communication with a professional contact. Introductory emails are sent when one is looking to introduce themselves to someone else or their products and/or services that their company is offering to existing and potential customers.

Introductory emails can be used in a number of ways, including:

• Introducing yourself to a new client
• Introducing new employees to existing customers
• Contacting a potential client
• Following up after meeting with a potential client at an event
• Following up on a referral from your mutual connection

When it comes to writing introductory emails to new clients, you want to make sure that you write them in a proper manner since you are writing the letter to people you do not know personally. The tone and format of writing should be accurate, and you should incorporate all the key elements to make your letter stand out.

A well-crafted introductory email should be composed of five major parts:

Subject line

The subject line is very important when writing an introductory email to clients. Clients are very busy people, and they may be receiving hundreds of business correspondences each day. To make your email stand out and capture their attention, you should include a great subject line. One that will help them understand what the email is all about. The subject line should be a clear and accurate representation of what is contained in the email.

Greeting

Greet the recipient personally and warmly. Do not use generic phrases; tailor the letter to help avoid it being marked as spam. It is recommended that you properly address the recipient of the letter by their name if they are getting one-to-one correspondence.

Body

In the email body, tell the recipient who you are, where you are from and why you are contacting them. Your introduction and body should be brief and direct to the point. Make sure to include your company and your position in it to help the client clearly understand who you are and why you are writing.

Closing

After explaining why you are writing the letter, make sure to communicate your appreciation for the recipient for taking the time to read your email. Thanking them will ensure that your email ends on a positive note and solidify a welcoming feeling for the client. When closing the letter, it is also helpful to reinforce that you are happy to have made the connection and that the client can contact you any time should they have any questions or concerns.

Signature

Your sign-off, just like the greeting, should maintain some level of professionalism that matches the content of your email. You may consider using “Sincerely,” “best regard,” or “yours faithfully.” Other information that you may want to include when concluding your email include; your name, phone number, and your company’s name.

Here are the samples of the introduction emails to new clients;

Introductory letters are important business correspondences that set forth the tone of your relationship with the clients. As such, it is important that you use all the tips and tricks that come your way to help you create a great rapport with the clients and onset a great working relationship with them.

Here are a few tips and tricks that you can use to help your introductory letter stand out:

Make it brief

When writing the letter, it is important to assume that the letter recipient is busy and does not have a ton of spare time. You want to ensure that your letter is as brief and direct to the point as it can be. About 300-500 words would be the best number of words for the letter. Keep the letter short, sweet, and direct to the point.

Formal tone

An introductory letter to a new client is official business correspondence and, as such, should be written in a formal tone. When writing, remember that you are acting on behalf of your business- use a formal tone- not too formal though to come off as being too serious. You want to welcome the client in a formal yet friendly tone.

Avoid typos

After writing the email, it is important that you go through it several times to make sure that it is free of any grammar mistakes that could be costly to your business. Sending an email full of typos may create a bad picture for your organization, and the client may feel that you are not serious enough to even compose a great introductory email. Make sure that you paint the right picture for your business by making sure the email is free of any typos.

Address by name

When writing the email, it is important that you address the client by their name to make them feel valued and appreciated.

Writing an introductory email to a client when you lack a relationship with them can be difficult and stressful, especially if it is your first time doing so. First impressions are very important, and a well-crafted introductory email for your new clients can help you set the tone for all further communications. We hope that this introductory email to new clients article has provided you with all the information you need to craft a great introductory email to your clients.

About This Article

Authored by:

William Lehr

Human Resources Specialist, MS Office Expert

William Lehr combines a profound understanding of human resources with a certified expertise in Microsoft Office, making him a dual asset in any professional setting. With a keen insight into the intricacies of HR, William adeptly manages talent acquisition, employee relations, and organizational development. His Microsoft Office proficiency further amplifies his effectiveness, allowing him to design and implement seamless workflows, reports, and analytical tools. Whether it's optimizing HR processes or crafting efficient MS Office solutions, William's comprehensive skill set ensures that organizational objectives are met with precision and excellence.