Real estate is not a strange term. It has been here for a while, but it has become more popular nowadays since more and more people are investing in real estate. But, as a real agent, it is not easy to acquire customers in this business. Rejection is a common thing in this market. However, if you know how to write real estate introduction letters, your success rate will increase. The reason for writing this article is to familiarize you with real estate and how to write an effective real estate introduction letter.
What is a Real Estate Introduction Letter?
An introduction letter is that introduces you to someone requesting to associate/make friends with them, and if they’re able, help you find a career opportunity or meet other people in your profession.
A real estate introduction letter is a letter you send to potential buyers/investors and sellers to introduce them to your company. It is quite normal for buyers not to be interested in businesses that struggle to maintain a strong position in the market. Therefore, you need to make sure that you establish regular communication with the clients, and an introduction letter is a perfect way to start a conversation.
When is a Real Estate Introduction Letter Needed
You should send your real estate introduction letter immediately or as soon as possible. This will ensure that you do not lose the opportunity to communicate with your potential clients early. You can use a Customer Relationship Management system (CRM). CRM is a system that manages customer data and provides automated responses. Even if you are out of the office, your customers will still get your messages.
Components of a Real Estate Introduction Letter
Writing a real estate introduction letter can be very easy if you know what information you need to include. Many potential clients reject these letters because of inadequate information, and it is one of the many ways you can lose potential clients. But in this section, we have explained the types of information that you should include in your letter.
The client’s name
When you use certain automated introduction letter templates, personalization can be a bit tricky. Therefore, you should always use the client’s name. Personalized letters have a higher acceptance rate and may lead to double transaction rates. Your letter of introduction to real estate should be straightforward. First, you need to introduce your company to the prospective client with a customary welcome by the client’s name. Add a line of thanks to showing your interest in the customer to make them feel valued and respected.
Introduce yourself formally and give a story that shows your human touch. Personal stories create a connection between you and your potential clients. The story doesn’t have to be something big. For example, you could say that your interest in real estate started when your parents used to bring you along when they were house hunting. You can also add your educational achievements, skills, awards, etc.
Details on how you can be reached
Provide information on how your clients can reach you in case they are interested and want to get in touch with you. If customers are not able to contact you, their interest will fade. Your contact information includes your phone number, email, social media accounts, etc.
Call to action
State that you would like to hear from them or meet with them soon to discuss further what you are offering. Express your appreciation for their consideration. Use expressions such as “thanks for your time and consideration.”
Complimentary close/conclusion is an expression such as ‘Sincerely’ or ‘Best wishes’ that usually appears before your signature or name at the end of your letter. It is advisable to use respectful phrases.
In letters sent via email, the signature is your name and title typed directly below the conclusion. However, if a letter is mailed, faxed, or hand-delivered, there should be enough space below the conclusion and above the author’s printed name and title to provide your written signature, i.e.
Real Estate Introduction Sample Letters
Having discussed the information you should include in a real estate introduction letter in the section above, below are a few samples to give you a clearer understanding of what it looks like:
Sample letter 01
Lonema Real Estate Agency.
Dear Mr. Ogero,
I want to introduce myself and briefly describe the many services I could offer. Nicola Temba is my name.
I am an immobilizer who works primarily in your area, and I would like to stretch my services to you.
My vast knowledge of the current real estate market as an expert in real estate can help you or someone you are familiar with, whether you plan to buy or sell a house.
You may already know that I can give you access to a range of resources that you cannot easily access. This includes your home’s current market value, home sales figures and market patterns, and the resources available only from an immobilizing professional. Also, I provide exclusive relocation and support services for any US sector.
You can call or email me if you are interested in finding out details or if you know someone who wishes to buy or sell a house.
Thank you, and I hope to hear from you.
Sample letter 02
Lonema Real Estate Agency.
Dear Mr. Ogero,
My name is Nicola Temba. I am taking this opportunity to do an introduction and explain to you what I can offer.
If you want me to work in your city, I am a real estate agent who wishes to extend my services to you and operate in your area.
As a licensed property agent, my detailed knowledge of the current property market will benefit you or anyone you know whether you wish to buy or sell a house.
As a professional, you can know that I can give you access to services that you are unable to access readily. This includes services such as the house’s current market value, domestic sales figures, market dynamics and the instruments available to a competent real estate agent only. I also provide exclusive resettlement and help to every US market.
Please contact me or notify me if you want more details, or if you know of anybody who would like to buy or market a house.
Thank you for giving me this chance, and I hope to hear from you soon.
Sample email 01
We thank you for your interest in Lonema Real Estate Agency. I am so glad that you have contacted us. Lonema Agency helps people in New York to purchase, sell and rent a property for over 15 years. My name is Fabian Aguero, and I would like to talk to you about your housing needs.
Let me know what you have been looking for, and immediately start working for you. You can contact me by email at [email protected] or directly at +2874714567879.
Sample email 02
We thank you for the interest shown by the Lonema Real Estate Agency. I am so glad you have got to contact us. For over fifteen years, Lonema agency has helped people in Nairobi, Kenya, to buy, sell and rent a property. My name is Fabian Ogero, and I would like to discuss your home needs with you.
Let me know what you have been looking for, and immediately start working for you. You can contact me by email at [email protected] or directly at +2763714568639.
Writing real estate introduction letters can be an easy task, especially if you have a guide. The benefit of using templates is that you do not have to memorize the format, and they make work easier since you don’t have to write from scratch. We have provided you with easy-to-follow and downloadable templates on our website. Please feel free to visit our website and check our templates out and give them a try.
Tips for Writing a Real Estate Introduction Letter
In addition to explaining what to include in a real estate introduction letter, we want to give you tips on how to write an effective introduction letter. The tips given below will make your letter stand out and win you clients who will invest in your real estate business.
When you write your letter, you need to consider the time and mood of the reader. Many people get put off by long letters and may end up not reading your letter. It would be best if you captured their focus to keep reading. So try to make it as brief as you can to avoid losing potential clients. Too much information will distract the reader from the subject.
Add value to your letter
Add your personal experience and the things you’ve learned in your years of business practice. Another way to add purpose to your introduction letter is to include the benefits and deals your business offers to boost website visits.
Use a slightly informal tone
As a real estate agent, you know customers and what they like/their preferences. Therefore, write your introduction letters using a semi-formal tone, including all the details, choices, and the current market developments in a systematic manner.
Include references in your letter
You should include references in your introduction letters since real estate letters are mainly for discussing deals with clients.
What if Customers Do Not Respond?
It is common for you not to get responses from customers. Maybe they forgot, are hesitant to commit, or are working with other agents. When this happens to you, you should set up an email drip campaign to boost your leads. It can take up to five follow-up efforts to win a customer. If you don’t get a response after the first email, send a second one 2-5 days later and state that you are following up on the first email and you are available for a conversation. You can send successive emails every five days until you get a response. You can include recent sales, links to new listings, eBooks, etc., in your emails.
A real estate introduction letter should be about 200-400 words or less than a page.
Real estate introduction letters are generally addressed to potential buyers, investors, and sellers regarding property availability.
A strong real estate introduction letter will help you close many deals. Just make sure that your letter includes complete information and contact numbers. Real estate is a very competitive market as many people are interested in it. It is a business of winning more customers than your competition. Your success rate depends on your real estate introduction letters. After reading this article, you will know everything about real estate cover letters, and your customers will be drawn closer to you by your letters. Not all customers will respond to your letters but do not give up, keep sending and sending.